US · DRCT
Direct Digital Holdings, Inc.
- Sector
- Communication Services · Advertising Agencies
- Headquarters
- Houston, TX 77027
- Website
- directdigitalholdings.com
Price · as of 2024-12-31
$3.99
Market cap 628K
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $1,628.72 | +40,720.05% |
| Intrinsic Value(DCF) | $19.91 | +399% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | $82.38 | +1,964.61% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2010 | |||||
| 2011 | |||||
| 2012 | |||||
| 2013 | |||||
| 2014 | |||||
| 2015 | |||||
| 2016 | |||||
| 2017 | |||||
| 2018 | |||||
| 2019 | |||||
| 2020 | $0.00 | $0.00 | |||
| 2021 | $149.60 | $2,695.34 | $4,350,364.54 | $0.00 | $0.00 |
| 2022 | $231.55 | $186.99 | $666,214.15 | $0.00 | $1.95 |
| 2023 | $1,294.15 | $648.89 | $392,560.16 | $0.00 | $0.00 |
| 2024 | $49.78 | $1,628.72 | $0.00 | $0.00 | $82.38 |
AI valuation
Our deep-learning model estimates Direct Digital Holdings, Inc.'s (DRCT) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $1,628.72
- Current price
- $3.99
- AI upside
- +40,720.05%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$19.91
+399% upside
Graham-Dodd
—
— upside
Graham Formula
$82.38
+1,964.61% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| DRCT | Direct Digital Holdings, … | $3.99 | 628K | +40,720% | +399% | — | +1,965% | -9.40 | -37.50 | 3.00 | -37.10 | -7.38 | -8.81 | 27.92% | -21.24% | -10.01% | 895.70% | -47.07% | -41.18% | -7.27 | -2.45 | 0.64 | 0.48 | -5.82 | 12740.00% | -6035.00% | -46408.00% | -4.63% | -0.65 | -30.82% | 0.00% | 0.00% | 0.00% | -16.77 | -25.61 | 3.56 | 2.48 |
| BAOS | Baosheng Media Group Hold… | $2.73 | 4.19M | +66,400% | -66% | — | +14,441% | -0.13 | 0.24 | 5.66 | -0.05 | -0.01 | 0.24 | 30.54% | -4285.68% | -4305.69% | -93.98% | -103.98% | -76.69% | 0.05 | -197.88 | 1.98 | 1.35 | 0.03 | 135917.00% | -3230.00% | -18998.00% | -56.84% | -0.24 | -7.80% | 0.00% | 0.00% | 0.00% | -0.05 | -0.70 | 2.26 | -4.99 |
| BBGI | Beasley Broadcast Group, … | $4.08 | 7.36M | +4,953% | -38% | +1,727% | — | -1.69 | 0.07 | 0.04 | 13.39 | — | -0.04 | 100.00% | 5.45% | -2.45% | -3.98% | 2.51% | -1.05% | 1.95 | 0.62 | 1.31 | 1.23 | 12.91 | -9257.00% | -276.00% | -2416.00% | -67.58% | -0.07 | -1.59% | 0.00% | 0.00% | 56.82% | 21.65 | -42.14 | 1.18 | 0.62 |
| CPOP | Pop Culture Group Co., Lt… | $0.33 | 4.62M | +34,174% | +1,708,727% | — | — | -2.52 | 0.81 | 0.16 | -10.64 | — | 0.89 | 4.01% | -5.92% | -6.40% | -37.37% | -14.03% | -8.77% | 2.45 | -23.98 | 1.47 | 0.89 | -8.02 | -8866.00% | 12716.00% | -10348.00% | 1.04% | 0.00 | 0.40% | 0.00% | 0.00% | 0.00% | -10.40 | 367.41 | 0.62 | 0.68 |
| FTRK | Fast Track Group | $0.47 | 10.25M | — | — | — | -57% | — | — | — | — | — | — | 12.69% | -42.12% | -44.64% | 46.20% | 40.12% | -60.67% | -0.02 | -16.17 | 0.58 | 0.17 | 0.57 | -146316.00% | -2149.00% | -457886.00% | — | 0.19 | -40.06% | — | 0.00% | — | — | — | — | — |
| KRKR | 36Kr Holdings Inc. | $3.56 | 6.33M | +718% | -47% | — | +7,145% | -0.40 | 0.47 | 0.24 | 0.10 | -0.77 | 0.48 | 48.62% | -33.65% | -59.13% | -76.10% | -65.72% | -38.30% | 0.25 | — | 1.20 | 1.08 | 0.11 | 5139.00% | -3208.00% | -7376.00% | -60.09% | -0.23 | -28.29% | 0.00% | 0.00% | 20.51% | 0.08 | 0.19 | -0.03 | -9.55 |
| LDWY | Lendway, Inc. | $3.88 | 6.88M | — | -61% | — | — | -1.01 | 0.69 | 0.18 | -22.20 | -0.11 | -0.26 | 17.23% | -18.27% | -15.20% | -52.63% | -12.42% | -11.45% | 7.68 | -2.32 | 2.41 | 0.51 | -20.34 | 94516.00% | — | -121343.00% | -77.44% | -0.52 | -12.57% | 0.00% | 0.00% | 0.00% | -11.67 | -15.42 | 2.13 | 0.24 |
| PCLA | PicoCELA Inc. | $4.28 | 3.92M | -14% | -14% | — | -42% | -75.54 | 99.85 | 86.86 | -81.85 | — | 111.07 | 53.35% | -110.42% | -114.99% | -151.45% | -178.60% | -53.86% | 0.60 | -29.00 | 2.13 | 1.38 | 0.44 | -9691.00% | -3027.00% | 10038.00% | -1.21% | -1.16 | -169.97% | 0.00% | 0.00% | 0.75% | -78.24 | -82.21 | 86.39 | 41.24 |
| TNMG | TNL Mediagene | $3.06 | 4.33M | +56,317% | +399% | — | — | -0.55 | 1.29 | 0.97 | -0.90 | -0.01 | -1.64 | 36.58% | -157.43% | -175.29% | -155.94% | -106.34% | -79.99% | 0.64 | -9.35 | 0.54 | 0.49 | -0.26 | 1061207.00% | 3531.00% | 51200.00% | -21.98% | -0.31 | -14.40% | 0.00% | 0.00% | 0.00% | -0.87 | -6.44 | 1.37 | -3.66 |
| XHLD | TEN Holdings, Inc. Common… | $1.54 | 3.04M | +13,131% | +122% | — | — | -5.51 | -10.22 | 4.67 | -8.76 | -7.08 | -2.98 | 81.39% | -77.85% | -84.70% | 1081.24% | -72.15% | -53.03% | -3.87 | -12.99 | 0.24 | 0.07 | -2.39 | 7778.00% | -578.00% | 16284.00% | -21.53% | -0.33 | -93.15% | 0.00% | 0.00% | 0.00% | -8.25 | -6.39 | 6.42 | -1.12 |
| ZNB | Zeta Network Group | $0.26 | 38.18M | +67,176% | +130% | — | — | -0.01 | 0.02 | 0.07 | -0.13 | — | 0.02 | -2.86% | -214.66% | -492.80% | -205.51% | -81.32% | -135.62% | 0.18 | -1.95 | 0.30 | 0.30 | -0.11 | -9367.00% | 20829.00% | 32213.00% | -2032.07% | -0.67 | -50.96% | 0.00% | 0.00% | 0.00% | -0.20 | -0.32 | 0.43 | -11.72 |
About Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
- CEO
- Mark D. Walker
- Employees
- 79
- Beta
- 5.97
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($19.91 ÷ $3.99) − 1 = +399% (DCF, example).