US · PRPL
Purple Innovation, Inc.
- Sector
- Consumer Cyclical · Furnishings, Fixtures & Appliances
- Headquarters
- Lehi, UT 84043
- Website
- purple.com
Price · as of 2024-12-31
$0.50
Market cap 75.23M
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $25.79 | +5,064.2% |
| Intrinsic Value(DCF) | $0.30 | -39.93% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2010 | |||||
| 2011 | |||||
| 2012 | |||||
| 2013 | |||||
| 2014 | |||||
| 2015 | $9.82 | $439.17 | $122.12 | $30.70 | $0.00 |
| 2016 | $10.00 | $139.76 | $16,134,715.08 | $28.51 | $0.00 |
| 2017 | $10.59 | $92.12 | $2,785,622.69 | $0.96 | $0.00 |
| 2018 | $5.56 | $240.59 | $114,318.32 | $0.00 | $0.00 |
| 2019 | $12.77 | $369.29 | $16,790.68 | $0.00 | $0.00 |
| 2020 | $33.39 | $31.66 | $1,410.87 | $0.00 | $0.00 |
| 2021 | $6.80 | $47.29 | $84.20 | $2.25 | $1.20 |
| 2022 | $3.50 | $93.18 | $0.00 | $0.00 | $13.52 |
| 2023 | $1.95 | $21.67 | $0.00 | $0.00 | $2.79 |
| 2024 | $0.74 | $25.79 | $0.00 | $0.00 | $0.00 |
AI valuation
Our deep-learning model estimates Purple Innovation, Inc.'s (PRPL) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $25.79
- Current price
- $0.50
- AI upside
- +5,064.2%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$0.30
-39.93% upside
Graham-Dodd
—
— upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| PRPL | Purple Innovation, Inc. | $0.50 | 75.23M | +5,064% | -40% | — | — | -0.81 | 3.93 | 0.16 | -4.61 | — | 7.01 | 37.13% | -18.89% | -20.07% | -144.67% | -47.17% | -28.09% | 7.83 | -5.26 | 1.25 | 0.61 | -2.86 | -2222.00% | -444.00% | -6410.00% | -31.65% | -0.18 | -12.84% | 0.00% | 0.00% | 0.00% | -2.26 | -8.30 | 0.43 | -1.75 |
| FLL | Full House Resorts, Inc. | $2.25 | 81.09M | +1,063% | +59% | — | — | -3.67 | 3.69 | 0.51 | 14.94 | -6.01 | -1.99 | 51.32% | 0.94% | -13.93% | -68.73% | 0.51% | -5.97% | 13.03 | 0.06 | 0.79 | 0.67 | 11.44 | 6111.00% | 2116.00% | -6931.00% | -25.95% | 0.21 | -7.14% | 0.00% | 0.00% | 0.00% | 231.55 | -16.44 | 2.18 | 0.41 |
| GRWG | GrowGeneration Corp. | $1.13 | 67.62M | +4,774% | -59% | — | +450% | -1.39 | 0.57 | 0.36 | -1.65 | -17.55 | 0.63 | 23.15% | -27.52% | -26.21% | -33.74% | -41.32% | -23.95% | 0.31 | -742.46 | 4.66 | 2.67 | -0.32 | 789.00% | -1639.00% | -2843.00% | -5.51% | -0.07 | -3.00% | 0.00% | 0.00% | 13.39% | -0.95 | -13.02 | 0.26 | -0.58 |
| HOFT | Hooker Furnishings Corpor… | $14.34 | 154.55M | +1,318% | -78% | — | — | -6.76 | 0.41 | 0.21 | -25.09 | — | 0.51 | 22.30% | -4.55% | -3.15% | -5.81% | -5.22% | -3.80% | 0.34 | -14.20 | 3.53 | 1.63 | -10.80 | -23636.00% | -825.00% | -15397.00% | -31.04% | -0.58 | -9.96% | 11.65% | -78.80% | 11.65% | -8.22 | -5.66 | 0.37 | 2.61 |
| IRBT | iRobot Corporation | $0.05 | 1.72M | +55,270% | +5,141% | — | +129,652% | -1.44 | 3.42 | 0.31 | -2.96 | — | -1.92 | 20.88% | -15.10% | -21.34% | -112.92% | -51.51% | -23.29% | 3.71 | -4.66 | 1.32 | 0.84 | -0.91 | -5531.00% | -2344.00% | -7166.00% | -15.91% | -0.15 | -16.68% | 0.00% | 0.00% | 0.00% | -2.94 | -9.07 | 0.44 | 0.42 |
| LAZR | Luminar Technologies, Inc… | $0.06 | 4.54M | +9,482% | +3,115% | — | — | -0.57 | -0.71 | 2.08 | -2.10 | — | -0.65 | -34.07% | -577.01% | -362.28% | 122.61% | -312.93% | -62.25% | -2.42 | -16.09 | 4.05 | 3.63 | -1.86 | -6047.00% | 805.00% | 464.00% | -179.77% | -4.57 | -203.20% | 0.00% | 0.00% | 45.79% | -1.17 | -1.81 | 6.75 | -11.06 |
| LCUT | Lifetime Brands, Inc. | $3.31 | 74.99M | +1,638% | -40% | -10% | — | -7.09 | 0.47 | 0.16 | 10.21 | -9.15 | 2.32 | 38.17% | 3.97% | -2.22% | -6.58% | 5.54% | -2.33% | 1.09 | 1.22 | 2.46 | 1.05 | 7.12 | 7750.00% | -54.00% | -6953.00% | 15.20% | 0.12 | 3.34% | 3.54% | -25.10% | 24.43% | 13.11 | 21.72 | 0.52 | 1.72 |
| NVFY | Nova LifeStyle, Inc. | $6.14 | 84.66M | +748% | -96% | — | +3% | -0.33 | 0.60 | 0.19 | -0.79 | — | 0.64 | 43.87% | -55.37% | -57.41% | -307.29% | -146.60% | -68.85% | 0.68 | -25.12 | 1.36 | 0.04 | -0.40 | -6754.00% | -1263.00% | -1103.00% | -75.55% | -0.24 | -38.43% | 0.00% | 0.00% | 0.00% | -0.71 | -2.71 | 0.39 | -7.45 |
| QVCGA | QVC Group Inc. | $3.02 | 23.82M | +3,140% | +85% | — | — | -0.09 | -0.11 | 0.01 | 4.46 | -0.01 | -0.02 | 35.00% | -8.06% | -12.85% | 426.62% | -17.58% | -12.13% | -5.73 | -1.73 | 1.21 | 0.75 | 4.35 | 76962.00% | -804.00% | -4983.00% | 260.64% | 0.19 | 6.49% | 3.61% | -0.30% | 161.44% | -5.90 | 16.51 | 0.48 | 0.71 |
| RRGB | Red Robin Gourmet Burgers… | $5.03 | 90.36M | +528% | -63% | — | — | -3.52 | -0.77 | 0.07 | 10.66 | — | -0.71 | 67.95% | 0.23% | -1.92% | 24.43% | 0.65% | -3.87% | -4.83 | 0.11 | 0.45 | 0.20 | 9.14 | -7343.00% | -307.00% | -13278.00% | 7.59% | 0.19 | 1.45% | 0.00% | 0.00% | 74.35% | 206.45 | 92.54 | 0.48 | 1.57 |
| THCH | TH International Limited | $2.14 | 68.56M | +130% | -41% | — | +161% | -1.60 | -0.88 | 0.53 | -9.21 | — | -0.78 | 15.35% | -25.09% | -29.62% | 72.62% | -33.32% | -24.37% | -2.23 | -15.55 | 0.27 | 0.22 | -6.48 | -5528.00% | -1172.00% | -7083.00% | -19.37% | -0.03 | -13.60% | 0.00% | 0.00% | 0.00% | -7.03 | -17.21 | 1.76 | -2.91 |
About Purple Innovation, Inc.
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
- CEO
- Robert T. DeMartini
- Employees
- 1.2K
- Beta
- 1.85
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($0.30 ÷ $0.50) − 1 = -39.93% (DCF, example).