US · RCKY
Rocky Brands, Inc.
- Sector
- Consumer Cyclical · Apparel - Footwear & Accessories
- Headquarters
- Nelsonville, OH 45764
- Website
- rockybrands.com
Price · as of 2024-12-31
$37.40
Market cap 338.71M
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $100.71 | +169.28% |
| Intrinsic Value(DCF) | $7.67 | -79.49% |
| Graham-Dodd Method(GD) | $23.15 | -38.11% |
| Graham Formula(GF) | $9.81 | -73.76% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2010 | $9.98 | $185.94 | $0.00 | $21.25 | $20.37 |
| 2011 | $8.60 | $142.25 | $0.00 | $21.13 | $3.50 |
| 2012 | $10.21 | $59.27 | $0.00 | $22.64 | $4.18 |
| 2013 | $10.12 | $262.87 | $0.00 | $17.86 | $14.73 |
| 2014 | $16.52 | $1,170.02 | $0.00 | $18.86 | $31.58 |
| 2015 | $10.39 | $40.48 | $0.00 | $16.71 | $2.09 |
| 2016 | $8.93 | $60.76 | $0.00 | $10.16 | $0.00 |
| 2017 | $17.90 | $151.42 | $0.00 | $18.84 | $7.04 |
| 2018 | $24.34 | $38.41 | $0.00 | $23.22 | $15.59 |
| 2019 | $21.65 | $43.34 | $0.00 | $26.01 | $35.05 |
| 2020 | $43.87 | $59.38 | $0.00 | $30.52 | $30.47 |
| 2021 | $40.51 | $573.98 | $2,455.18 | $25.47 | $253.54 |
| 2022 | $22.27 | $336.92 | $1,437.34 | $27.26 | $75.18 |
| 2023 | $26.03 | $39.47 | $152.48 | $21.64 | $0.00 |
| 2024 | $19.18 | $100.71 | $0.00 | $23.15 | $9.81 |
AI valuation
Our deep-learning model estimates Rocky Brands, Inc.'s (RCKY) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $100.71
- Current price
- $37.40
- AI upside
- +169.28%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$7.67
-79.49% upside
Graham-Dodd
$23.15
-38.11% upside
Graham Formula
$9.81
-73.76% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| RCKY | Rocky Brands, Inc. | $37.40 | 338.71M | +169% | -79% | -38% | -74% | 12.53 | 0.61 | 0.31 | 6.63 | 160.57 | 1.82 | 39.45% | 6.85% | 2.51% | 5.00% | 6.59% | 2.43% | 0.58 | 1.83 | 2.73 | 0.85 | 3.18 | 780.00% | -175.00% | -3095.00% | 33.72% | 0.58 | 12.59% | 3.23% | 40.50% | 35.11% | 8.82 | 5.70 | 0.60 | 2.49 |
| DENN | Denny's Corporation | $6.25 | 321.87M | +418% | -73% | -98% | -62% | 10.12 | -6.42 | 0.48 | 10.05 | 59.06 | -1.14 | 73.42% | 10.02% | 4.77% | -44.61% | 9.58% | 4.49% | -12.00 | 1.94 | 0.42 | 0.28 | 6.55 | 1714.00% | -250.00% | -9852.00% | 0.42% | 0.31 | 0.26% | 0.00% | 0.00% | 5.37% | 13.77 | 679.51 | 1.38 | 1.32 |
| GHG | GreenTree Hospitality Gro… | $1.38 | 139.8M | +174% | +32% | -13% | — | 17.28 | 1.27 | 1.38 | 6.51 | — | 1.44 | 38.77% | 12.05% | 8.19% | 7.40% | 4.73% | 2.14% | 1.17 | 25.66 | 1.57 | 1.50 | 0.70 | -5909.00% | -1744.00% | -1986.00% | 15.84% | 0.32 | 15.67% | 3.83% | 66.10% | 49.38% | 12.83 | 7.07 | 1.55 | 0.73 |
| HBB | Hamilton Beach Brands Hol… | $19.04 | 255.63M | +510% | -63% | -17% | -89% | 8.94 | 1.29 | 0.39 | 5.49 | — | 1.36 | 25.73% | 6.03% | 4.36% | 15.17% | 13.86% | 6.51% | 0.23 | 65.44 | 2.47 | 1.28 | -0.13 | -1136.00% | -731.00% | -8226.00% | 4.66% | 0.11 | 5.63% | 2.72% | 24.30% | 29.32% | 6.32 | 20.95 | 0.38 | 3.55 |
| INSE | Inspired Entertainment, I… | $8.16 | 219.72M | +530% | -43% | +13% | -87% | 4.01 | -78.74 | 0.87 | 7.06 | 0.53 | -2.61 | 68.93% | 10.33% | 21.81% | -163.64% | 11.50% | 16.59% | -106.30 | 0.94 | 1.54 | 1.17 | 3.91 | 75385.00% | -799.00% | -22609.00% | 1.12% | 0.30 | 1.09% | 0.00% | 0.00% | 0.00% | 18.94 | 200.46 | 1.96 | 0.00 |
| LOVE | The Lovesac Company | $12.78 | 186.81M | +845% | -43% | +38% | -68% | 24.60 | 1.31 | 0.42 | 13.53 | — | 1.32 | 58.45% | 2.01% | 1.70% | 5.33% | 3.08% | 2.28% | 0.85 | — | 1.59 | 0.65 | 3.50 | -5241.00% | -280.00% | -6303.00% | 6.14% | 0.25 | 5.62% | 0.00% | 0.00% | 7.01% | 28.11 | 21.97 | 0.56 | 2.18 |
| RICK | RCI Hospitality Holdings,… | $22.13 | 192.98M | +102% | -4% | -11% | -87% | 155.78 | 1.79 | 1.59 | 20.47 | — | 12.38 | 57.66% | 6.36% | 1.02% | 1.11% | 3.61% | 0.50% | 1.03 | 1.13 | 0.98 | 0.79 | 6.92 | -8946.00% | 62.00% | 6688.00% | 6.65% | 1.16 | 6.01% | 0.49% | 76.30% | 8.48% | 37.76 | 22.70 | 2.40 | 1.97 |
| SEV | Aptera Motors Corp. | $2.18 | 61M | — | — | — | — | — | — | — | — | — | — | 0.00% | — | — | -574.04% | -124.00% | 4209.61% | -1.09 | — | 0.09 | 0.05 | -58.57 | -27373.00% | — | -4147.00% | — | 0.00 | -4.58% | — | 0.00% | — | — | — | — | — |
| TWNP | Twin Hospitality Group | $0.07 | 4.08M | +145,385% | +4,879% | — | — | -8.04 | -4.58 | 1.09 | 72.46 | -3.31 | -1.05 | 27.13% | -2.35% | -13.61% | 96.22% | -1.46% | -8.69% | -6.74 | -0.18 | 0.52 | 0.23 | 42.85 | 24286.00% | 5325.00% | 12535.00% | -10.37% | -0.27 | -8.28% | 0.00% | 0.00% | 0.00% | -113.78 | -23.59 | 2.68 | 0.70 |
| VIOT | Viomi Technology Co., Ltd | $1.27 | 86.74M | +2,484% | +4,865% | +554% | — | 5.02 | 0.22 | 0.15 | -3.33 | — | 0.23 | 25.89% | 7.38% | 2.99% | 4.54% | 26.88% | 2.38% | 0.11 | — | 2.07 | 1.75 | -3.92 | -27317.00% | -1502.00% | -43273.00% | 215.85% | 0.69 | 131.99% | 0.00% | 0.00% | 201.44% | -4.71 | -1.07 | -0.35 | 1.79 |
| WEYS | Weyco Group, Inc. | $31.27 | 298.58M | +270% | -63% | — | — | 8.98 | 1.11 | 0.94 | 4.97 | — | 1.36 | 45.31% | 12.61% | 10.44% | 12.37% | 14.93% | 9.57% | 0.05 | 2440.93 | 4.43 | 2.34 | -1.41 | -32.00% | -873.00% | -6187.00% | 13.35% | 0.80 | 19.47% | 11.48% | 103.10% | 13.20% | 5.78 | 5.82 | 0.73 | 4.73 |
About Rocky Brands, Inc.
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com,muckbootcompany.com,xtratuf.com, and Rocky outlet store in Nelsonville, Ohio, and retail stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
- CEO
- Jason S. Brooks
- Employees
- 2.53K
- Beta
- 2.69
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($7.67 ÷ $37.40) − 1 = -79.49% (DCF, example).