US · WPP
WPP plc
- Sector
- Communication Services · Advertising Agencies
- Headquarters
- London SE1 9GL
- Website
- wpp.com
Price · as of 2025-12-31
$18.11
Market cap 4.01B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $37.20 | +105.41% |
| Intrinsic Value(DCF) | $6.84 | -62.23% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $35.48 | $140.16 | $26.33 | $0.00 | $68.90 |
| 2012 | $46.18 | $134.62 | $25.84 | $0.00 | $51.30 |
| 2013 | $61.77 | $151.92 | $18.42 | $0.00 | $68.20 |
| 2014 | $69.51 | $163.87 | $28.30 | $0.00 | $69.20 |
| 2015 | $69.73 | $110.67 | $28.85 | $0.00 | $84.80 |
| 2016 | $65.97 | $133.27 | $202.19 | $0.00 | $211.30 |
| 2017 | $55.21 | $119.03 | $30.14 | $0.00 | $0.00 |
| 2018 | $38.75 | $120.71 | $23.46 | $0.00 | $27.30 |
| 2019 | $34.52 | $86.62 | $24.36 | $0.00 | $42.70 |
| 2020 | $50.25 | $75.75 | $18.29 | $0.00 | $14.00 |
| 2021 | $52.93 | $81.99 | $10.85 | $0.00 | $51.70 |
| 2022 | $50.21 | $66.66 | $8.99 | $0.00 | $84.90 |
| 2023 | $40.47 | $54.07 | $2.79 | $0.00 | $7.30 |
| 2024 | $39.15 | $61.59 | $8.47 | $0.00 | $25.50 |
| 2025 | $17.11 | $27.80 | $0.00 | $0.00 | $0.00 |
AI valuation
Our deep-learning model estimates WPP plc's (WPP) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $37.20
- Current price
- $18.11
- AI upside
- +105.41%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$6.84
-62.23% upside
Graham-Dodd
—
— upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| WPP | WPP plc | $18.11 | 4.01B | +54% | -62% | — | — | -12.77 | 1.08 | 0.20 | 10.96 | — | -0.53 | 15.84% | 2.82% | -1.59% | -7.15% | 2.20% | -0.87% | 2.69 | — | 0.89 | 0.67 | 6.59 | -14082.00% | -808.00% | -4599.00% | 23.05% | 0.05 | 9.13% | 12.49% | -159.50% | 16.02% | 18.02 | 10.87 | 0.51 | 0.73 |
| DJT | Trump Media & Technology … | $10.71 | 3B | +121% | -42% | — | — | -3.96 | 1.71 | 765.84 | -20.62 | -21.24 | 1.87 | 54.51% | -15560.85% | -19312.99% | -55.64% | -49.65% | -39.93% | 0.58 | -20.95 | 1.23 | 0.45 | -5.04 | 1864.00% | 176.00% | -12149.00% | 0.50% | 0.02 | 1.23% | 0.00% | 0.00% | 1.90% | -5.81 | 234.75 | 904.22 | -0.84 |
| LBTYK | Liberty Global plc | $12.30 | 4.12B | -28% | +197% | — | — | -0.63 | 0.46 | 0.92 | 11.65 | — | 0.92 | 26.45% | 0.67% | -146.32% | -64.22% | 0.17% | -29.55% | 1.04 | 0.07 | 1.08 | 0.89 | 7.54 | -56478.00% | 1236.00% | -11094.00% | -2.75% | 0.39 | -0.65% | 0.00% | 0.00% | 4.29% | 382.81 | -101.46 | 2.56 | 0.76 |
| MSGS | Madison Square Garden Spo… | $331.66 | 7.98B | -66% | -76% | — | — | -210.40 | -16.77 | 4.54 | 757.10 | — | -7.72 | 27.03% | 1.42% | -2.16% | 8.19% | 1.98% | -1.48% | -4.21 | 0.68 | 0.44 | 0.35 | 135.76 | -13811.00% | 118.00% | -297.00% | 1.86% | 0.16 | 11.78% | 0.01% | -2.80% | 0.26% | 388.47 | 65.38 | 5.54 | 1.85 |
| NXST | Nexstar Media Group, Inc. | $251.02 | 7.61B | +24% | -61% | -99% | -100% | 20.73 | 3.64 | 1.52 | 14.08 | — | 4.75 | 38.98% | 17.15% | 2.20% | 16.76% | 5.35% | 3.22% | 3.32 | 2.24 | 2.07 | 1.91 | 6.58 | -8599.00% | -847.00% | -3276.00% | 9.90% | 1.25 | 8.46% | 2.25% | 46.70% | 5.06% | 16.59 | 18.95 | 2.85 | 1.74 |
| PHI | PLDT Inc. | $23.93 | 5.17B | +158% | -48% | — | +16% | 7.03 | 2.60 | 1.38 | 7.29 | 33.09 | 5.89 | 72.98% | 49.91% | 14.90% | 38.70% | 19.87% | 6.93% | 2.91 | 7.02 | 0.34 | 0.23 | 3.80 | 2125.00% | 279.00% | 8342.00% | 4.48% | 0.43 | 3.24% | 6.91% | 48.60% | 6.91% | 5.77 | 46.48 | 2.88 | 1.11 |
| TDS | Telephone and Data System… | $44.75 | 4.83B | -29% | -44% | -24% | -92% | 41.25 | 0.98 | 4.19 | 11.44 | — | 1.47 | -5.05% | -5.05% | -0.51% | 2.41% | -0.76% | 1.13% | 0.37 | -0.55 | 2.10 | 1.99 | 2.15 | -2235.00% | -7526.00% | -1901.00% | 3.80% | 1.34 | 2.40% | 1.70% | 70.30% | 73.25% | -102.11 | 32.44 | 5.15 | 1.18 |
| TKC | Turkcell Iletisim Hizmetl… | $6.74 | 5.87B | +59% | +2,928% | -20% | +491% | 11.17 | 1.40 | 1.58 | 4.79 | 12.74 | 2.52 | 24.69% | 21.07% | 14.11% | 12.94% | 11.40% | 6.71% | 0.56 | 3.07 | 1.25 | 1.18 | 0.58 | 8762.00% | 5560.00% | 15121.00% | 16.88% | 0.83 | 20.69% | 2.79% | 31.10% | 8.18% | 8.29 | 6.57 | 1.75 | 2.62 |
About WPP plc
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
- CEO
- Cindy Rose Quackenbush
- Employees
- 108.04K
- Beta
- 0.57
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($6.84 ÷ $18.11) − 1 = -62.23% (DCF, example).