US · HNST
The Honest Company, Inc.
- Sector
- Consumer Cyclical · Specialty Retail
- Headquarters
- Los Angeles, CA 90094
- Website
- honest.com
Price · as of 2025-12-31
$3.51
Market cap 313.01M
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $28.47 | +711.11% |
| Intrinsic Value(DCF) | $1.05 | -70.09% |
| Graham-Dodd Method(GD) | $0.80 | -77.21% |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | |||||
| 2012 | |||||
| 2013 | |||||
| 2014 | |||||
| 2015 | |||||
| 2016 | |||||
| 2017 | |||||
| 2018 | |||||
| 2019 | |||||
| 2020 | $0.00 | $0.00 | |||
| 2021 | $5.22 | $17.92 | $0.00 | $0.00 | $0.00 |
| 2022 | $2.69 | $22.56 | $0.00 | $0.00 | $0.00 |
| 2023 | $4.42 | $32.90 | $0.00 | $0.00 | $0.00 |
| 2024 | $4.97 | $32.06 | $0.00 | $1.41 | $0.00 |
| 2025 | $2.63 | $28.47 | $0.00 | $0.80 | $0.00 |
AI valuation
Our deep-learning model estimates The Honest Company, Inc.'s (HNST) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $28.47
- Current price
- $3.51
- AI upside
- +711.11%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$1.05
-70.09% upside
Graham-Dodd
$0.80
-77.21% upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| HNST | The Honest Company, Inc. | $3.51 | 313.01M | +711% | -70% | -77% | — | -18.65 | 1.72 | 0.79 | -70.38 | -14.44 | 1.75 | 33.33% | -4.97% | -4.22% | -9.12% | -17.96% | -6.64% | 0.03 | -6.20 | 3.98 | 2.43 | 28.67 | 12913.00% | -186.00% | 124629.00% | 4.65% | 0.30 | 13.24% | 0.00% | 0.00% | 10.59% | -11.26 | 15.27 | 0.56 | 2.22 |
| ARKO | Arko Corp. | $6.43 | 716.5M | +157% | -61% | — | — | 31.39 | 1.94 | 0.09 | 17.01 | 204.02 | -7.69 | 3.42% | 1.34% | 0.30% | 6.11% | 2.39% | 0.64% | 10.76 | 1.11 | 1.66 | 0.92 | 14.24 | 1538.00% | -1247.00% | -22178.00% | -18.41% | -0.01 | -3.92% | 1.91% | 59.90% | 5.83% | 42.56 | -33.12 | 0.57 | 2.53 |
| BNED | Barnes & Noble Education,… | $8.65 | 296.65M | +410% | -48% | — | — | -4.45 | 1.08 | 0.18 | -91.74 | — | 1.51 | 20.98% | 0.99% | -4.09% | -37.34% | 3.09% | -7.74% | 1.04 | 0.91 | 1.67 | 0.38 | -44.32 | -8935.00% | 275.00% | 41223.00% | -33.53% | -0.31 | -19.09% | 0.00% | 0.00% | 44.13% | 35.63 | -5.77 | 0.35 | 1.46 |
| CAL | Caleres, Inc. | $11.89 | 403.02M | +586% | -47% | +148% | +32% | 4.94 | 0.88 | 0.19 | 6.43 | — | 1.29 | 44.88% | 5.50% | 3.94% | 18.30% | 8.77% | 5.74% | 1.38 | 10.74 | 1.10 | 0.26 | 3.88 | -3562.00% | -336.00% | -6319.00% | 10.57% | 0.14 | 4.13% | 1.85% | 9.10% | 14.25% | 8.82 | 23.84 | 0.49 | 2.32 |
| DIN | Dine Brands Global, Inc. | $30.96 | 446.56M | +325% | -61% | — | -38% | 25.32 | -1.58 | 0.49 | 30.23 | — | -0.41 | 39.90% | 16.33% | 1.94% | -6.98% | 7.15% | 0.97% | -6.96 | 28.72 | 0.96 | 0.68 | 24.31 | -7346.00% | 825.00% | -4325.00% | 12.33% | 0.24 | 3.92% | 7.16% | 181.30% | 21.18% | 15.39 | 41.39 | 2.51 | 1.04 |
| HVT | Haverty Furniture Compani… | $23.81 | 387.31M | -29% | -47% | -75% | -32% | 18.49 | 1.18 | 0.48 | 8.87 | — | 1.18 | 60.67% | 2.79% | 2.60% | 6.41% | 3.90% | 3.04% | 0.70 | — | 1.87 | 0.99 | 1.67 | 0.00% | 499.00% | 2295.00% | 9.04% | 0.39 | 8.26% | 5.71% | 105.60% | 10.81% | 21.22 | 13.63 | 0.59 | 2.13 |
| INVZ | Innoviz Technologies Ltd. | $0.85 | 177.87M | +4,551% | +459,456% | — | — | -2.67 | 2.33 | 3.28 | -2.80 | — | 2.33 | 23.43% | -122.95% | -123.06% | -86.56% | -122.35% | -50.13% | 0.83 | — | 2.87 | 2.61 | -0.90 | -4035.00% | 12700.00% | -3608.00% | -28.75% | -1.52 | -93.96% | 0.00% | 0.00% | 0.00% | -2.56 | -3.33 | 3.15 | -6.99 |
| LE | Lands' End, Inc. | $16.07 | 490.96M | +407% | -78% | -46% | -99% | 44.62 | 1.16 | 0.20 | 6.19 | — | -15.64 | 47.94% | 3.74% | 0.46% | 2.59% | 6.18% | 0.79% | 1.10 | 1.26 | 1.63 | 0.28 | 2.91 | -10489.00% | -744.00% | -8393.00% | 5.53% | 0.23 | 3.14% | 0.00% | 0.00% | 6.54% | 10.29 | 34.11 | 0.38 | 2.37 |
| PTLO | Portillo's Inc. | $5.34 | 384.12M | +330% | -61% | -54% | -42% | 17.07 | 0.77 | 0.49 | 17.62 | — | 7.18 | 68.26% | 8.01% | 2.64% | 4.86% | 4.24% | 1.36% | 2.14 | 2.57 | 0.27 | 0.23 | 12.89 | -4130.00% | 303.00% | -28808.00% | -5.15% | 0.37 | -1.53% | 0.00% | 0.00% | 0.00% | 22.85 | -72.31 | 1.83 | 0.72 |
| ZUMZ | Zumiez Inc. | $26.22 | 444.42M | — | +19,171% | -31% | +485% | 23.82 | 2.86 | 1.27 | 8.72 | — | 3.54 | 35.37% | 8.82% | 5.32% | — | — | — | 0.01 | — | 3.43 | 2.05 | -0.16 | — | — | — | 5.27% | 1.10 | — | 0.00% | 0.00% | 1.90% | 12.27 | 16.21 | 1.08 | 7.89 |
About The Honest Company, Inc.
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
- CEO
- Carla Vernon
- Employees
- 164
- Beta
- 2.29
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($1.05 ÷ $3.51) − 1 = -70.09% (DCF, example).