US · SCOR
comScore, Inc.
- Sector
- Communication Services · Internet Content & Information
- Headquarters
- Reston, VA 20190
- Website
- comscore.com
Price · as of 2024-12-31
$7.28
Market cap 34.16M
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $31.00 | +325.82% |
| Intrinsic Value(DCF) | $2.44 | -66.48% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2010 | $551.00 | $254.02 | $220.06 | $2.31 | $0.00 |
| 2011 | $444.60 | $211.21 | $320.29 | $0.29 | $0.00 |
| 2012 | $348.80 | $165.51 | $179.26 | $1.02 | $0.00 |
| 2013 | $639.60 | $398.31 | $1,796.17 | $50.30 | $0.00 |
| 2014 | $995.00 | $667.13 | $925.78 | $13.19 | $0.00 |
| 2015 | $565.80 | $330.50 | $814.63 | $0.00 | $0.00 |
| 2016 | $422.80 | $1,060.52 | $27.99 | $0.00 | $0.00 |
| 2017 | $517.60 | $223.16 | $0.00 | $0.00 | $0.00 |
| 2018 | $453.80 | $196.75 | $0.00 | $0.00 | $0.00 |
| 2019 | $56.60 | $62.06 | $0.00 | $0.00 | $0.00 |
| 2020 | $69.20 | $307.54 | $0.00 | $0.00 | $0.00 |
| 2021 | $50.80 | $146.84 | $0.00 | $0.00 | $0.00 |
| 2022 | $21.00 | $31.27 | $0.00 | $0.00 | $0.00 |
| 2023 | $17.11 | $10.41 | $0.00 | $0.00 | $0.00 |
| 2024 | $6.10 | $31.00 | $0.00 | $0.00 | $0.00 |
AI valuation
Our deep-learning model estimates comScore, Inc.'s (SCOR) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $31.00
- Current price
- $7.28
- AI upside
- +325.82%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$2.44
-66.48% upside
Graham-Dodd
—
— upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| SCOR | comScore, Inc. | $7.28 | 34.16M | +326% | -66% | — | — | -0.51 | -3.70 | 0.09 | -2.26 | — | -0.12 | 41.38% | -16.71% | -16.92% | -251.87% | -112.01% | -13.08% | -7.76 | -31.60 | 0.82 | 0.72 | -1.19 | -2188.00% | -412.00% | 23640.00% | 56.53% | 0.14 | 32.55% | 0.00% | 0.00% | 0.00% | -1.09 | 3.75 | 0.18 | -4.45 |
| BODI | The Beachbody Company, In… | $6.96 | 49.33M | +3,360% | -63% | — | +1,647% | -0.62 | 1.58 | 0.11 | -1.22 | — | -1.20 | 68.61% | -15.81% | -17.11% | -129.17% | -117.46% | -31.74% | 0.80 | -9.62 | 0.62 | 0.17 | -0.06 | -5705.00% | -2055.00% | -9320.00% | -4.46% | 0.02 | -3.51% | 0.00% | 0.00% | 0.00% | -0.71 | -23.57 | 0.11 | -4.17 |
| FLNT | Fluent, Inc. | $3.30 | 64.46M | +7,581% | -68% | — | +218% | -1.49 | 1.75 | 0.17 | -4.36 | — | 13.80 | 23.88% | -9.29% | -11.50% | -98.64% | -42.03% | -28.50% | 1.50 | -4.98 | 1.02 | 0.87 | -1.71 | -6078.00% | -1467.00% | -99297.00% | -46.62% | -0.22 | -38.32% | 0.00% | 0.00% | 0.00% | -3.02 | -3.52 | 0.28 | -3.86 |
| MNY | MoneyHero Limited Class A… | $1.42 | 61.42M | +1,501% | -75% | — | — | -0.97 | 0.76 | 0.46 | 0.17 | — | 0.77 | 36.84% | -50.55% | -47.52% | -59.19% | -464.50% | -38.68% | 0.02 | -1577.88 | 2.49 | 2.20 | 1.24 | -8246.00% | -144.00% | 3825.00% | -73.11% | -0.80 | -307.68% | 0.00% | 0.00% | 0.00% | 0.14 | 0.21 | -0.07 | -5.88 |
| PODC | PodcastOne, Inc. | $2.60 | 70.62M | +2,708% | +748% | — | — | -7.44 | 3.17 | 0.92 | -9.86 | — | 25.08 | 6.77% | -11.70% | -12.39% | -41.03% | -42.13% | -28.50% | 0.00 | — | 1.25 | 1.21 | 0.23 | -6176.00% | 2036.00% | -14145.00% | -0.76% | -0.04 | -2.53% | 0.00% | 0.00% | 0.00% | -7.70 | -128.29 | 0.90 | 3.97 |
| TC | Token Cat Limited | $11.23 | 32.69M | +10% | -40% | — | +6,173% | -1.40 | -1.87 | 5.35 | -3.52 | -1.12 | -1.87 | 68.29% | -182.89% | -382.28% | 309.90% | 245.40% | -229.97% | -0.34 | -90.03 | 0.37 | 0.20 | -0.49 | 12500.00% | -6971.00% | -5361.00% | -13.22% | -0.34 | 94.79% | 0.00% | 0.00% | 0.00% | -3.36 | -8.70 | 6.15 | -51.59 |
| UONE | Urban One, Inc. | $11.38 | 29.06M | +1,490% | -51% | — | — | -6.28 | 3.83 | 1.45 | 83.21 | — | -1.63 | 69.90% | -16.81% | -23.44% | -46.82% | -10.53% | -9.66% | 3.57 | -1.56 | 2.67 | 2.20 | 34.95 | -565000.00% | -586.00% | 181.00% | 4.59% | 0.33 | 4.18% | 0.00% | 0.00% | 7.72% | -14.92 | 37.60 | 2.51 | -0.28 |
About comScore, Inc.
comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.
- CEO
- Jonathan Carpenter
- Employees
- 1.12K
- Beta
- 1.11
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($2.44 ÷ $7.28) − 1 = -66.48% (DCF, example).