US · SMPL
The Simply Good Foods Company
- Sector
- Consumer Defensive · Packaged Foods
- Headquarters
- Denver, CO 80202
Price · as of 2025-08-30
$13.23
Market cap 1.62B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $38.19 | +188.66% |
| Intrinsic Value(DCF) | $8.08 | -38.93% |
| Graham-Dodd Method(GD) | $17.23 | +30.23% |
| Graham Formula(GF) | $17.22 | +30.19% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | |||||
| 2012 | |||||
| 2013 | |||||
| 2014 | |||||
| 2015 | |||||
| 2016 | |||||
| 2017 | $11.70 | ||||
| 2018 | $19.56 | $301.08 | $0.00 | $7.84 | $16.52 |
| 2019 | $24.15 | $38.76 | $41.53 | $1.35 | $0.00 |
| 2020 | $20.28 | $51.90 | $297.34 | $9.82 | $43.09 |
| 2021 | $41.02 | $44.77 | $159.22 | $8.88 | $12.95 |
| 2022 | $37.83 | $44.90 | $80.04 | $14.56 | $25.98 |
| 2023 | $37.54 | $43.39 | $0.00 | $17.05 | $19.14 |
| 2024 | $36.23 | $44.68 | $0.43 | $18.34 | $20.93 |
| 2025 | $19.99 | $38.19 | $0.00 | $17.23 | $17.22 |
AI valuation
Our deep-learning model estimates The Simply Good Foods Company's (SMPL) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $38.19
- Current price
- $13.23
- AI upside
- +188.66%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$8.08
-38.93% upside
Graham-Dodd
$17.23
+30.23% upside
Graham Formula
$17.22
+30.19% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| SMPL | The Simply Good Foods Com… | $13.23 | 1.62B | +189% | -39% | +30% | +30% | 19.43 | 1.11 | 1.39 | 12.13 | — | -44.99 | 35.07% | 15.07% | 7.14% | 5.86% | 8.24% | 4.25% | 0.17 | 9.40 | 3.64 | 2.11 | 1.13 | -2609.00% | 898.00% | -2409.00% | 7.85% | 1.43 | 7.81% | 0.00% | 0.00% | 7.44% | 10.15 | 14.05 | 1.53 | 3.47 |
| CENT | Central Garden & Pet Comp… | $39.19 | 2.44B | +103% | -63% | -25% | -60% | 12.90 | 1.34 | 0.68 | 7.44 | 22.47 | 3.64 | 31.09% | 8.47% | 5.20% | 10.45% | 9.19% | 4.57% | 0.91 | 4.59 | 3.67 | 2.24 | 1.55 | 5741.00% | -223.00% | -1725.00% | 13.76% | 0.62 | 13.34% | 0.00% | 0.00% | 12.49% | 10.08 | 9.18 | 0.85 | 2.59 |
| FDP | Fresh Del Monte Produce I… | $42.93 | 2.06B | -60% | -60% | -41% | -60% | 22.69 | 1.02 | 0.48 | 11.64 | — | 1.29 | 9.23% | 4.31% | 2.10% | 4.53% | 5.52% | 2.95% | 0.24 | 16.64 | 2.16 | 0.94 | 2.05 | -3649.00% | 108.00% | 4052.00% | 8.93% | 0.47 | 7.62% | 2.79% | 63.30% | 4.24% | 13.40 | 13.59 | 0.58 | 3.72 |
| FLO | Flowers Foods, Inc. | $9.88 | 2.09B | — | -61% | — | -56% | 24.09 | 1.55 | 0.38 | 12.69 | — | 1.55 | 45.69% | 6.56% | 1.59% | — | — | — | 1.79 | 5.82 | 0.75 | 0.04 | 6.79 | — | — | — | 15.80% | 0.46 | — | 10.37% | 249.70% | 10.64% | 12.58 | 13.60 | 0.83 | 1.88 |
| JJSF | J&J Snack Foods Corp. | $87.06 | 1.66B | -18% | -59% | -88% | -66% | 26.77 | 1.82 | 1.11 | 11.25 | — | 2.88 | 29.68% | 5.33% | 4.14% | 6.82% | 6.19% | 4.78% | 0.17 | 56.48 | 2.72 | 1.65 | 0.36 | -2449.00% | 54.00% | -1733.00% | 4.68% | 0.94 | 7.95% | 3.46% | 92.60% | 5.59% | 21.51 | 22.05 | 1.15 | 5.00 |
| MH | McGraw Hill, Inc. | $14.00 | 2.67B | — | — | — | — | — | — | — | — | — | — | 79.90% | 14.60% | -4.09% | -26.45% | 3.59% | -1.48% | 11.62 | 1.05 | 0.79 | 0.55 | 4.28 | -5545.00% | 718.00% | 50998.00% | — | 0.49 | 14.19% | — | 0.00% | — | — | — | — | — |
| NOMD | Nomad Foods Limited | $10.97 | 1.61B | +153% | -30% | — | -42% | 10.04 | 0.55 | 0.45 | 13.11 | — | -0.66 | 27.14% | 10.73% | 4.51% | 5.30% | 6.88% | 2.14% | 0.92 | — | 1.07 | 0.63 | 7.72 | -3500.00% | -217.00% | -2898.00% | 18.38% | 0.31 | 5.67% | 6.65% | 66.80% | 21.41% | 10.26 | 13.24 | 1.10 | 1.16 |
| PRDO | Perdoceo Education Corpor… | $33.35 | 2.17B | +66% | +82% | -56% | +131% | 13.54 | 2.23 | 2.56 | 6.14 | 128.92 | 3.44 | 71.73% | 23.17% | 18.90% | 16.55% | 30.24% | 12.75% | 0.11 | 30.32 | 5.06 | 4.90 | -0.10 | 1050.00% | 2420.00% | 3803.00% | 10.01% | 1.63 | 45.32% | 1.70% | 23.00% | 9.57% | 8.30 | 7.51 | 1.92 | 6.82 |
| SAM | The Boston Beer Company, … | $226.78 | 2.48B | -4% | +111% | -47% | -48% | 21.86 | 2.80 | 1.14 | 8.96 | 22.90 | 3.30 | 45.64% | 6.94% | 5.20% | 12.31% | 14.59% | 8.88% | 0.04 | — | 1.65 | 1.11 | -0.76 | 9545.00% | 369.00% | 2490.00% | 9.09% | 1.07 | 30.71% | 0.00% | 0.00% | 9.17% | 15.08 | 10.14 | 1.05 | 6.58 |
| STRA | Strategic Education, Inc. | $82.28 | 1.93B | +74% | -52% | -90% | -17% | 14.79 | 1.14 | 1.48 | 12.83 | 92.12 | 12.10 | 48.97% | 15.47% | 9.98% | 7.65% | 8.72% | 6.19% | 0.07 | — | 1.27 | 1.04 | -0.22 | 1606.00% | 396.00% | 1957.00% | 8.22% | 0.91 | 9.59% | 3.07% | 45.40% | 11.54% | 9.35 | 11.92 | 1.45 | 4.02 |
About The Simply Good Foods Company
The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including atkins.com, questnutrition.com, and amazon.com. The Simply Good Foods Company is headquartered in Denver, Colorado.
- CEO
- Joseph E. Scalzo
- Employees
- 316
- Beta
- 0.25
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($8.08 ÷ $13.23) − 1 = -38.93% (DCF, example).