US · COOK
Traeger, Inc.
- Sector
- Consumer Cyclical · Furnishings, Fixtures & Appliances
- Headquarters
- Salt Lake City, UT 84106
- Website
- traegergrills.com
Price · as of 2024-12-31
$40.94
Market cap 117.97M
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $26.97 | -34.12% |
| Intrinsic Value(DCF) | $0.87 | -97.87% |
| Graham-Dodd Method(GD) | $0.25 | -99.39% |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2010 | |||||
| 2011 | |||||
| 2012 | |||||
| 2013 | |||||
| 2014 | |||||
| 2015 | |||||
| 2016 | |||||
| 2017 | |||||
| 2018 | |||||
| 2019 | |||||
| 2020 | $3.15 | $14.83 | |||
| 2021 | $8.52 | $36.63 | $375.80 | $0.00 | $0.00 |
| 2022 | $3.56 | $24.23 | $0.00 | $0.00 | $24.73 |
| 2023 | $2.04 | $29.56 | $0.00 | $0.00 | $0.00 |
| 2024 | $2.18 | $26.97 | $0.00 | $0.25 | $0.00 |
AI valuation
Our deep-learning model estimates Traeger, Inc.'s (COOK) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $26.97
- Current price
- $40.94
- AI upside
- -34.12%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$0.87
-97.87% upside
Graham-Dodd
$0.25
-99.39% upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| COOK | Traeger, Inc. | $40.94 | 117.97M | -34% | -98% | -99% | — | -8.17 | 1.01 | 0.46 | 12.94 | — | -1.22 | 42.29% | -0.49% | -5.63% | -11.98% | -0.39% | -4.02% | 1.57 | -0.09 | 1.99 | 0.82 | 7.78 | -6029.00% | -30.00% | -7275.00% | 4.28% | 0.20 | 1.68% | 0.00% | 0.00% | 4.26% | -236.75 | 58.61 | 1.15 | 0.03 |
| AKA | a.k.a. Brands Holding Cor… | $10.01 | 107.5M | +1,807% | -47% | — | — | -5.38 | 1.19 | 0.24 | 48.03 | — | -5.84 | 56.99% | -1.80% | -4.52% | -19.52% | -3.82% | -6.96% | 1.56 | -1.00 | 1.49 | 0.33 | 25.58 | -7338.00% | 521.00% | -13987.00% | -7.81% | 0.01 | -4.05% | 0.00% | 0.00% | 1.08% | -29.00 | -27.40 | 0.52 | 0.80 |
| BSET | Bassett Furniture Industr… | $14.97 | 130.03M | +136% | -58% | -35% | -55% | 22.15 | 0.82 | 0.40 | 13.28 | — | 0.89 | 56.28% | 2.33% | 1.82% | 3.67% | 2.28% | 1.77% | 0.96 | — | 1.89 | 0.99 | 6.63 | -16306.00% | 162.00% | -87183.00% | 6.63% | 0.18 | 3.75% | 5.14% | 113.80% | 6.73% | 29.88 | 26.10 | 0.70 | 2.20 |
| CJET | Chijet Motor Company, Inc… | $2.08 | 675.74K | +503,025% | +2,342% | — | +736,982% | -0.10 | -0.04 | 0.99 | -12.52 | — | -0.02 | -359.02% | -828.34% | -678.16% | 44.22% | -27.96% | -13.70% | -2.03 | -3.46 | 0.11 | 0.08 | -12.28 | -3287.00% | -2708.00% | -4146.00% | -386.26% | -0.04 | -12.96% | 0.00% | 0.00% | 29.72% | -6.40 | -13.81 | 53.04 | -2.76 |
| CLAR | Clarus Corporation | $3.16 | 121.35M | +1,327% | -46% | — | — | -3.15 | 0.71 | 0.62 | -14.56 | -0.77 | 0.83 | 35.04% | -26.63% | -19.78% | -19.91% | -22.66% | -13.25% | 0.07 | — | 4.93 | 2.50 | 3.07 | 40741.00% | -759.00% | -15409.00% | -8.51% | -0.20 | -4.52% | 2.32% | -7.30% | 95.45% | -1.94 | -9.70 | 0.52 | 0.37 |
| HOFT | Hooker Furnishings Corpor… | $14.34 | 154.55M | +1,318% | -78% | — | — | -6.76 | 0.41 | 0.21 | -25.09 | — | 0.51 | 22.30% | -4.55% | -3.15% | -5.81% | -5.22% | -3.80% | 0.34 | -14.20 | 3.53 | 1.63 | -10.80 | -23636.00% | -825.00% | -15397.00% | -31.04% | -0.58 | -9.96% | 11.65% | -78.80% | 11.65% | -8.22 | -5.66 | 0.37 | 2.61 |
| KEQU | Kewaunee Scientific Corpo… | $41.49 | 118.93M | +379% | +3,542% | -8% | +143% | 14.61 | 2.63 | 0.70 | 8.98 | — | 4.96 | 28.63% | 7.39% | 4.74% | 19.43% | 19.57% | 7.03% | 0.78 | 5.53 | 2.20 | 1.44 | 1.55 | -3997.00% | 1802.00% | -1694.00% | 7.45% | 0.28 | 17.75% | 0.00% | 0.00% | 0.94% | 11.51 | 16.21 | 0.85 | 3.15 |
| PLBY | Playboy, Inc. | $1.91 | 178.33M | +1,366% | +204% | — | +439% | -1.28 | -13.18 | 0.88 | -7.09 | — | -0.51 | 64.02% | -43.77% | -68.37% | -416.11% | -25.22% | -25.66% | -26.13 | -2.15 | 1.03 | 0.71 | -4.44 | -5889.00% | -1876.00% | -5431.00% | -21.00% | -0.34 | -10.62% | 0.00% | 0.00% | 22.31% | -5.37 | -12.76 | 2.35 | -3.38 |
| SNBR | Sleep Number Corporation | $6.17 | 140.61M | +4,704% | -51% | — | -68% | -8.41 | -0.38 | 0.10 | 12.39 | -26.01 | -0.33 | 59.61% | 1.36% | -1.21% | 4.55% | 3.61% | -2.24% | -2.07 | 0.47 | 0.20 | 0.02 | 10.47 | 3235.00% | -1087.00% | -10551.00% | 2.13% | 0.03 | 0.72% | 0.00% | 0.00% | 21.47% | 48.32 | 303.80 | 0.66 | 0.33 |
| VIRC | Virco Mfg. Corporation | $6.35 | 100.08M | +402% | -36% | +88% | +49% | 7.71 | 1.53 | 0.63 | 5.28 | — | 1.53 | 43.08% | 10.46% | 8.13% | 21.60% | 19.11% | 12.79% | 0.38 | 79.83 | 2.98 | 1.28 | 0.43 | -149.00% | -107.00% | 2359.00% | 16.08% | 0.97 | 24.17% | 0.88% | 6.80% | 3.16% | 6.53 | 6.78 | 0.68 | 3.44 |
| VRM | Vroom, Inc. | $15.03 | 78.15M | +2,338% | -30% | — | +52,235% | -0.35 | -1.54 | 4.12 | -17.88 | — | -0.35 | 100.00% | -1092.20% | -1422.26% | -303.14% | -13.30% | -10.88% | -24.31 | -1.95 | 2.43 | 2.30 | -16.77 | -5657.00% | -9870.00% | -8126.00% | -210.32% | -0.26 | -10.54% | 0.00% | 0.00% | 783.27% | -6.08 | -7.67 | 66.39 | -2.54 |
About Traeger, Inc.
Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbeque grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs and sauces, seasonings, and marinades; covers, drip trays, bucket liners, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise. The company was incorporated in 2017 and is headquartered in Salt Lake City, Utah.
- CEO
- Jeremy Andrus
- Employees
- 665
- Beta
- 1.39
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($0.87 ÷ $40.94) − 1 = -97.87% (DCF, example).