US · CPNG
Coupang, Inc.
- Sector
- Consumer Cyclical · Specialty Retail
- Headquarters
- Seoul 05510
- Website
- coupang.com
Price · as of 2025-12-31
$20.59
Market cap 34.85B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $40.77 | +98.01% |
| Intrinsic Value(DCF) | $43.47 | +111.12% |
| Graham-Dodd Method(GD) | $3.12 | -84.87% |
| Graham Formula(GF) | $2.46 | -88.04% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | |||||
| 2012 | |||||
| 2013 | |||||
| 2014 | |||||
| 2015 | |||||
| 2016 | |||||
| 2017 | |||||
| 2018 | |||||
| 2019 | $0.00 | $0.00 | |||
| 2020 | $48.47 | $54.85 | $70,344.82 | $0.00 | $0.00 |
| 2021 | $17.42 | $33.71 | $9,266.68 | $0.00 | $0.00 |
| 2022 | $13.29 | $31.59 | $530.31 | $1.11 | $0.00 |
| 2023 | $18.34 | $38.75 | $121.23 | $6.11 | $19.64 |
| 2024 | $22.75 | $43.01 | $120.57 | $2.72 | $2.69 |
| 2025 | $19.83 | $40.77 | $112.42 | $3.12 | $2.46 |
AI valuation
Our deep-learning model estimates Coupang, Inc.'s (CPNG) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $40.77
- Current price
- $20.59
- AI upside
- +98.01%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$43.47
+111.12% upside
Graham-Dodd
$3.12
-84.87% upside
Graham Formula
$2.46
-88.04% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| CPNG | Coupang, Inc. | $20.59 | 34.85B | +98% | +111% | -85% | -88% | 173.32 | 7.80 | 1.04 | 53.95 | 568.52 | 8.13 | 29.37% | 1.37% | 0.60% | 4.77% | 5.13% | 1.26% | 1.54 | 5.50 | 1.04 | 0.71 | 1.17 | 3049.00% | 1409.00% | -4816.00% | 1.45% | 0.19 | 14.16% | 0.00% | 0.00% | 0.00% | 77.91 | 70.59 | 1.07 | 3.38 |
| AZO | AutoZone, Inc. | $3,755.58 | 62.47B | -28% | -58% | -86% | -59% | 24.99 | -18.28 | 3.30 | 17.63 | — | -16.79 | 52.62% | 19.06% | 13.19% | -61.20% | 36.15% | 13.68% | -3.60 | 7.42 | 0.88 | 0.10 | 2.85 | -313.00% | 243.00% | -732.00% | 2.87% | 0.33 | 22.49% | 0.00% | 0.00% | 2.61% | 20.62 | 41.59 | 3.93 | 2.88 |
| CVNA | Carvana Co. | $334.16 | 72.45B | -49% | +2,169% | -77% | +67% | 23.47 | 12.92 | 2.19 | 19.81 | 5.44 | 13.14 | 20.63% | 9.26% | 6.92% | 80.62% | 21.89% | 17.48% | 0.18 | 3.72 | 4.31 | 1.69 | -0.78 | 43145.00% | 4863.00% | 750.00% | 2.00% | 0.68 | 25.87% | 0.00% | 0.00% | 13.55% | 22.74 | 48.12 | 2.10 | 5.43 |
| EBAY | eBay Inc. | $90.86 | 41.07B | -11% | -21% | -94% | -22% | 20.06 | 8.68 | 3.61 | 15.61 | 197.59 | 270.54 | 71.45% | 20.51% | 18.30% | 40.85% | 24.82% | 10.80% | 1.60 | 9.26 | 1.10 | 0.91 | 1.93 | 1015.00% | 795.00% | -1508.00% | 4.15% | 0.47 | 20.92% | 1.33% | 26.60% | 7.57% | 19.54 | 26.79 | 4.01 | 2.94 |
| F | Ford Motor Company | $14.10 | 55.23B | -37% | -62% | — | — | -6.53 | 1.48 | 0.28 | 21.39 | — | 1.50 | 12.18% | 1.35% | -4.37% | -20.21% | 1.05% | -2.84% | 4.66 | 2.02 | 1.07 | 0.90 | 16.91 | -24110.00% | 123.00% | 8500.00% | 23.40% | 0.19 | 7.50% | 5.61% | -36.60% | 5.61% | 72.02 | 14.63 | 0.97 | 0.95 |
| GM | General Motors Company | $78.71 | 73.43B | -18% | -42% | -11% | -74% | 25.72 | 1.17 | 0.39 | 11.00 | — | 1.26 | 6.27% | 1.57% | 1.46% | 4.48% | 1.57% | 0.99% | 2.13 | 4.00 | 1.17 | 0.44 | 6.91 | -4867.00% | -129.00% | -28518.00% | 15.49% | 0.29 | 6.70% | 0.92% | 23.60% | 11.45% | 59.85 | 15.72 | 0.94 | 1.21 |
| HLT | Hilton Worldwide Holdings… | $311.78 | 72.47B | -28% | -54% | — | -69% | 49.24 | -13.35 | 5.97 | 30.19 | — | -4.14 | 41.15% | 22.37% | 12.10% | -32.06% | 23.26% | 8.78% | -2.91 | 4.34 | 10.81 | 10.81 | 5.12 | -33.00% | 774.00% | 1174.00% | 2.82% | 8.65 | 24.90% | 0.20% | 9.80% | 4.72% | 32.17 | 42.72 | 7.20 | 3.25 |
| JD | JD.com, Inc. | $26.53 | 37.65B | +15% | +321% | +2% | +108% | 10.10 | 1.88 | 0.39 | 6.48 | 13.20 | 2.67 | 9.79% | 3.34% | 3.57% | 18.96% | 32.71% | 6.73% | 0.38 | 13.38 | 1.29 | 0.88 | -0.39 | 7651.00% | 684.00% | 1207.00% | 9.81% | 0.19 | 43.14% | 1.83% | 18.50% | 10.93% | 7.92 | 6.93 | 0.26 | 2.86 |
| RACE | Ferrari N.V. | $379.92 | 67.35B | -25% | -47% | — | -59% | 19.64 | 14.17 | 7.75 | 23.71 | 332.33 | 37.32 | 51.68% | 29.53% | 22.35% | 75.74% | 31.51% | 29.47% | 0.74 | 51.25 | 2.02 | 1.49 | 0.59 | 591.00% | 703.00% | 18350.00% | 4.80% | 1.75 | 51.19% | 1.92% | 37.80% | 4.69% | 26.87 | 21.33 | 7.93 | 7.58 |
| ROST | Ross Stores, Inc. | $205.64 | 66.88B | -50% | -65% | -87% | -64% | 22.07 | 8.37 | 2.18 | 14.41 | 161.44 | 8.37 | 27.78% | 12.24% | 9.89% | 40.28% | 32.12% | 14.32% | 1.03 | 40.79 | 1.62 | 1.05 | 0.29 | 1367.00% | 369.00% | -655.00% | 3.55% | 0.51 | 26.82% | 1.06% | 23.40% | 3.52% | 18.21 | 28.77 | 2.23 | 5.56 |
| TCOM | Trip.com Group Limited | $52.62 | 34.39B | -8% | +275% | -32% | +88% | 17.20 | 2.08 | 5.56 | 17.29 | 25.42 | 4.31 | 81.25% | 26.60% | 32.02% | 13.01% | 11.49% | 7.46% | 0.28 | 8.17 | 1.51 | 1.33 | -0.54 | 6766.00% | 1973.00% | -1105.00% | 6.42% | 0.27 | 17.76% | 0.00% | 0.00% | 4.82% | 18.32 | 13.65 | 4.87 | 2.66 |
About Coupang, Inc.
Coupang, Inc. owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea. It operates through two segments, Product Commerce and Growth Initiatives. The company sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. It also performs operations and support services in China, Singapore, Japan, Taiwan, and the United States. Coupang, Inc. was incorporated in 2010 and is headquartered in Seoul, South Korea.
- CEO
- Bom Suk Kim
- Employees
- 95K
- Beta
- 1.20
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($43.47 ÷ $20.59) − 1 = +111.12% (DCF, example).