US · DLX
Deluxe Corporation
- Sector
- Communication Services · Advertising Agencies
- Headquarters
- Minneapolis, MN 55402-2807
- Website
- deluxe.com
Price · as of 2025-12-31
$31.90
Market cap 1.25B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $69.36 | +117.43% |
| Intrinsic Value(DCF) | $17.12 | -46.33% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | $16.30 | -48.91% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $14.67 | $329.81 | $5.59 | $0.00 | $25.85 |
| 2012 | $25.32 | $66.64 | $5.60 | $0.00 | $49.30 |
| 2013 | $33.60 | $64.63 | $13.00 | $0.00 | $46.47 |
| 2014 | $41.75 | $73.13 | $15.17 | $0.00 | $54.17 |
| 2015 | $40.31 | $91.81 | $23.27 | $0.00 | $61.00 |
| 2016 | $50.61 | $94.42 | $19.94 | $0.86 | $58.31 |
| 2017 | $52.23 | $92.36 | $16.30 | $3.41 | $68.42 |
| 2018 | $29.94 | $79.09 | $1.53 | $0.00 | $32.15 |
| 2019 | $22.36 | $42.14 | $0.00 | $0.00 | $0.00 |
| 2020 | $31.73 | $59.30 | $0.00 | $0.00 | $0.00 |
| 2021 | $24.17 | $58.40 | $0.94 | $0.00 | $30.39 |
| 2022 | $14.44 | $69.08 | $0.00 | $0.00 | $27.77 |
| 2023 | $17.19 | $60.47 | $0.00 | $0.00 | $3.73 |
| 2024 | $15.40 | $60.03 | $0.73 | $0.00 | $6.06 |
| 2025 | $27.84 | $69.36 | $9.93 | $0.00 | $16.30 |
AI valuation
Our deep-learning model estimates Deluxe Corporation's (DLX) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $69.36
- Current price
- $31.90
- AI upside
- +117.43%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$17.12
-46.33% upside
Graham-Dodd
—
— upside
Graham Formula
$16.30
-48.91% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| DLX | Deluxe Corporation | $31.90 | 1.25B | +117% | -46% | — | -49% | 14.85 | 1.85 | 0.59 | 6.61 | 28.26 | -1.16 | 53.01% | 12.26% | 3.99% | 13.08% | 8.89% | 3.00% | 2.26 | 2.14 | 1.04 | 0.82 | 3.27 | 5254.00% | 54.00% | 7549.00% | 13.84% | 0.42 | 8.61% | 4.36% | 64.70% | 27.41% | 9.58 | 14.29 | 1.17 | 1.66 |
| ATHM | Autohome Inc. | $19.18 | 569.68M | +126% | +36% | -59% | -33% | 16.26 | 1.10 | 3.75 | 2.55 | — | 1.33 | 78.93% | 14.26% | 25.46% | 6.78% | 147.66% | 5.32% | 0.00 | — | 5.56 | 5.47 | -1.28 | -7828.00% | -201.00% | -4802.00% | 4.67% | 0.30 | 188.48% | 5.61% | 91.20% | 6.45% | 3.17 | 2.58 | 0.45 | 5.09 |
| CABO | Cable One, Inc. | $95.95 | 540.7M | +372% | +45% | — | — | -1.60 | 0.40 | 0.38 | 16.74 | — | -0.41 | 51.34% | 26.50% | -23.74% | -22.07% | 6.57% | -5.88% | 2.23 | 3.06 | 0.40 | 0.28 | 14.10 | -255000.00% | -495.00% | -2639.00% | 48.75% | 0.74 | 5.72% | 3.02% | -4.80% | 73.70% | 9.08 | 12.99 | 2.41 | 0.82 |
| CCO | Clear Channel Outdoor Hol… | $2.40 | 1.2B | +992% | -60% | — | — | 47.99 | -0.35 | 0.74 | 15.83 | — | -0.29 | 42.47% | 18.97% | -6.52% | -0.70% | 9.41% | 0.57% | -1.91 | 0.77 | 1.28 | 0.91 | 13.31 | -4865.00% | 657.00% | -29829.00% | 10.46% | 0.34 | 4.04% | 0.00% | 0.00% | 53.24% | 24.54 | 60.12 | 4.66 | -1.70 |
| EEX | Emerald Holding, Inc. | $4.17 | 825.55M | +548% | +58% | — | -96% | 275.19 | 1.57 | 1.52 | 9.84 | — | -1.76 | 55.92% | 16.00% | 0.55% | 0.56% | 4.19% | 0.21% | 1.07 | 1.33 | 1.27 | 1.15 | 2.60 | -9146.00% | 418.00% | 2069.00% | 7.52% | 0.19 | 7.46% | 2.43% | 668.20% | 4.71% | 12.90 | 18.08 | 2.06 | 0.34 |
| EVER | EverQuote, Inc. | $15.80 | 576.9M | +446% | +4,364% | +25% | +680% | 5.82 | 2.43 | 0.83 | 7.39 | 2.92 | 2.67 | 97.20% | 9.61% | 14.34% | 53.19% | 73.11% | 68.48% | 0.01 | — | 0.96 | 0.96 | -1.41 | 19886.00% | 3845.00% | 4463.00% | 15.64% | 1.09 | 99.20% | 0.00% | 0.00% | 3.64% | 7.28 | 5.37 | 0.70 | 13.87 |
| FVRR | Fiverr International Ltd. | $10.83 | 399.98M | +330% | -11% | -1% | -6% | 18.07 | 0.92 | 0.88 | 7.23 | 108.42 | 1.52 | 80.70% | -0.27% | 4.87% | 5.42% | -0.54% | 2.39% | 0.01 | — | 1.94 | 1.29 | -9.15 | 1667.00% | 1007.00% | 2712.00% | 27.41% | 0.42 | 53.41% | 0.00% | 0.00% | 128.17% | -83.07 | 0.94 | 0.23 | 1.10 |
| GCI | Gannett Co., Inc. | $5.93 | 872.35M | +320% | -77% | — | — | -18.74 | 3.23 | 0.20 | 9.14 | — | -0.61 | 38.41% | -1.71% | -1.05% | -11.21% | -1.20% | -1.25% | 8.41 | -0.41 | 0.78 | 0.63 | 6.44 | -1000.00% | -579.00% | -1006.00% | 10.27% | 0.18 | 3.57% | 0.00% | 0.00% | 3.28% | -39.11 | 33.00 | 0.67 | 0.52 |
| GETY | Getty Images Holdings, In… | $0.78 | 323.54M | +3,496% | +56% | — | +29% | 21.56 | 1.27 | 0.91 | 7.45 | 20.98 | -0.69 | 73.06% | 19.25% | 4.21% | 6.06% | 4.27% | 1.53% | 2.02 | 1.38 | 0.79 | 0.72 | 4.41 | 10277.00% | 248.00% | -1961.00% | 7.15% | 0.26 | 3.17% | 0.00% | 0.00% | 8.68% | 11.53 | 34.25 | 2.22 | 0.16 |
| QNST | QuinStreet, Inc. | $11.72 | 667.97M | +417% | +682% | -78% | -41% | 191.38 | 3.69 | 0.82 | 26.52 | — | 9.95 | 10.14% | 0.57% | 0.43% | 2.04% | 3.13% | 1.18% | 0.04 | 15.48 | 1.51 | 1.45 | -2.98 | -11416.00% | 7827.00% | 113911.00% | 9.20% | 0.52 | 50.18% | 0.00% | 0.00% | 5.70% | 130.78 | 9.77 | 0.74 | 5.30 |
| SSTK | Shutterstock, Inc. | $16.80 | 597.19M | +184% | -11% | — | +5% | -36.26 | 1.00 | 0.59 | 3.59 | -152.60 | -2.78 | 58.15% | 11.11% | 4.60% | -2.91% | 9.24% | -1.20% | 0.55 | 6.54 | 0.54 | 0.46 | 0.69 | 2376.00% | 584.00% | -94996.00% | 21.32% | 0.27 | 17.22% | 8.01% | -290.50% | 18.37% | 6.55 | 5.82 | 0.73 | 1.54 |
About Deluxe Corporation
Deluxe Corporation provides technology-enabled solutions to enterprises, small businesses, and financial institutions in the United States, Canada, Australia, South America, and Europe. It operates through four segments: Payments, Cloud Solutions, Promotional Solutions, and Checks. The company provides treasury management solutions, including remittance and lockbox processing, remote deposit capture, receivables management, payment processing, and paperless treasury management solutions, as well as payment exchange, and fraud and security services; web hosting and design services, data-driven marketing solutions and hosted solutions, such as digital engagement, logo design, financial institution profitability reporting, and business incorporation services. It also offers business forms, accessories, advertising specialties, promotional apparel, and retail packaging services; and printed personal and business checks. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota.
- CEO
- Barry C. McCarthy
- Employees
- 4.98K
- Beta
- 1.37
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($17.12 ÷ $31.90) − 1 = -46.33% (DCF, example).