US · BKNG
Booking Holdings Inc.
- Sector
- Consumer Cyclical · Travel Services
- Headquarters
- Norwalk, CT 06854
- Website
- bookingholdings.com
Price · as of 2025-12-31
$169.63
Market cap 136.65B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $3,660.20 | +2,057.76% |
| Intrinsic Value(DCF) | $8,780.68 | +5,076.37% |
| Graham-Dodd Method(GD) | $1.63 | -99.04% |
| Graham Formula(GF) | $3,488.29 | +1,956.41% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $637.03 | $470.19 | $21,249.83 | $148.05 | $1,011.38 |
| 2012 | $709.31 | $523.99 | $18,051.04 | $211.21 | $798.25 |
| 2013 | $1,336.18 | $835.83 | $13,121.84 | $286.97 | $1,340.25 |
| 2014 | $1,139.13 | $875.97 | $3,335.22 | $331.72 | $1,448.31 |
| 2015 | $1,305.51 | $997.14 | $1,487.05 | $356.84 | $847.97 |
| 2016 | $1,726.00 | $1,145.90 | $1,105.13 | $366.26 | $1,027.46 |
| 2017 | $2,135.67 | $1,500.29 | $1,733.26 | $412.93 | $1,211.15 |
| 2018 | $1,688.20 | $1,476.38 | $2,049.84 | $545.15 | $1,861.87 |
| 2019 | $1,586.14 | $1,602.36 | $1,315.90 | $634.72 | $1,328.58 |
| 2020 | $2,362.39 | $1,503.34 | $34.30 | $80.37 | $0.00 |
| 2021 | $1,984.92 | $917.47 | $401.01 | $222.11 | $1,892.45 |
| 2022 | $2,440.56 | $2,111.97 | $14,090.42 | $382.85 | $4,731.77 |
| 2023 | $3,429.58 | $2,976.22 | $77,924.93 | $439.26 | $3,802.84 |
| 2024 | $4,638.91 | $3,855.21 | $34,751.53 | $148.15 | $3,296.57 |
| 2025 | $4,179.78 | $3,660.20 | $15,349.24 | $1.63 | $3,488.29 |
AI valuation
Our deep-learning model estimates Booking Holdings Inc.'s (BKNG) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $3,660.20
- Current price
- $169.63
- AI upside
- +2,057.76%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$8,780.68
+5,076.37% upside
Graham-Dodd
$1.63
-99.04% upside
Graham Formula
$3,488.29
+1,956.41% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| BKNG | Booking Holdings Inc. | $169.63 | 136.65B | +2,058% | +5,076% | -99% | +1,956% | 25.10 | -24.32 | 5.04 | 13.37 | — | -14.80 | 97.15% | 35.25% | 20.08% | -112.61% | -209.23% | 18.97% | -3.46 | 5.87 | 1.33 | 1.29 | 0.20 | -412.00% | 1339.00% | 1511.00% | 6.70% | 0.56 | -253.37% | 0.92% | 23.10% | 5.67% | 14.46 | 15.09 | 5.10 | 6.50 |
| ABNB | Airbnb, Inc. | $135.11 | 81B | 0% | -28% | -76% | -46% | 32.53 | 9.96 | 6.67 | 28.59 | — | 11.00 | 82.96% | 20.78% | 20.51% | 30.23% | -623.69% | 11.63% | 0.25 | — | 1.38 | 1.33 | -1.77 | -195.00% | 1026.00% | 283.00% | 5.69% | 0.34 | -1422.97% | 0.00% | 0.00% | 4.64% | 28.59 | 15.66 | 5.94 | 4.36 |
| EXPE | Expedia Group, Inc. | $215.69 | 25.24B | -14% | -5% | — | -26% | 20.66 | 20.82 | 1.81 | 9.11 | 215.00 | -4.17 | 84.10% | 13.43% | 8.78% | 91.09% | 75.90% | 5.53% | 5.19 | 6.62 | 0.73 | 0.69 | -0.11 | 961.00% | 761.00% | 3353.00% | 11.63% | 0.23 | 145.94% | 0.75% | 15.50% | 17.90% | 13.20 | 8.39 | 1.77 | 1.48 |
| LOW | Lowe's Companies, Inc. | $264.57 | 148.41B | -28% | -61% | — | -50% | 21.60 | -14.50 | 1.67 | 14.00 | — | -7.27 | 33.48% | 11.77% | 7.71% | -55.11% | 80.32% | 13.48% | -0.72 | — | 1.08 | 0.13 | 0.58 | -311.00% | 312.00% | -61.00% | 5.32% | 0.51 | 79.57% | 1.83% | 39.60% | 24.04% | 14.73 | 19.55 | 1.73 | 3.31 |
| MCD | McDonald's Corporation | $341.06 | 243.38B | -15% | -52% | — | -59% | 27.89 | -133.37 | 8.88 | 20.93 | 567.35 | -133.37 | 57.41% | 46.10% | 31.85% | -306.53% | 17.27% | 14.93% | -38.12 | 7.83 | 0.95 | 0.74 | 4.61 | 492.00% | 372.00% | 770.00% | 3.01% | 2.42 | 12.74% | 2.14% | 59.70% | 3.00% | 24.72 | 42.63 | 11.39 | 3.47 |
| MELI | MercadoLibre, Inc. | $1,757.58 | 89.1B | -38% | +2,567% | -81% | +2% | 45.11 | 13.35 | 3.12 | 26.73 | 1000.16 | 13.75 | 44.50% | 11.08% | 6.91% | 35.99% | 23.32% | 5.89% | 1.69 | 21.63 | 1.17 | 0.47 | 2.17 | 451.00% | 3906.00% | 5264.00% | 11.96% | 0.42 | 111.68% | 0.00% | 0.00% | 0.00% | 29.73 | 8.84 | 3.29 | 2.76 |
| PDD | PDD Holdings Inc. | $103.73 | 145.15B | -1% | +1,794% | -14% | +609% | 10.53 | 3.78 | 3.01 | 7.91 | 12.41 | 3.78 | 60.92% | 27.53% | 28.55% | 44.92% | -669.51% | 26.36% | 0.03 | — | 2.21 | 1.82 | -0.43 | 8482.00% | 5904.00% | 2926.00% | 10.22% | 0.65 | -881.59% | 0.00% | 0.00% | 0.00% | 7.96 | 7.13 | 2.19 | 6.25 |
| RCL | Royal Caribbean Cruises L… | $310.96 | 84.8B | -44% | +40% | -68% | -16% | 19.00 | 8.12 | 4.55 | 14.94 | 44.51 | 8.83 | 46.84% | 27.37% | 23.82% | 48.76% | 16.38% | 10.91% | 2.26 | 4.95 | 0.18 | 0.10 | 3.16 | 4269.00% | 880.00% | -3811.00% | 1.52% | 0.54 | 4.14% | 0.32% | 6.20% | 1.75% | 21.03 | 83.51 | 5.76 | 2.29 |
| TCOM | Trip.com Group Limited | $52.62 | 34.39B | -8% | +275% | -32% | +88% | 17.20 | 2.08 | 5.56 | 17.29 | 25.42 | 4.31 | 81.25% | 26.60% | 32.02% | 13.01% | 11.49% | 7.46% | 0.28 | 8.17 | 1.51 | 1.33 | -0.54 | 6766.00% | 1973.00% | -1105.00% | 6.42% | 0.27 | 17.76% | 0.00% | 0.00% | 4.82% | 18.32 | 13.65 | 4.87 | 2.66 |
| TJX | The TJX Companies, Inc. | $161.66 | 179.92B | -39% | -55% | -95% | -55% | 32.75 | 17.66 | 2.98 | 22.94 | 225.03 | 17.83 | 30.96% | 11.89% | 9.10% | 59.13% | 25.62% | 16.27% | 2.20 | — | 1.14 | 0.47 | 1.89 | 1455.00% | 712.00% | 1567.00% | 2.70% | 0.51 | 23.03% | 1.02% | 33.50% | 2.43% | 27.32 | 40.38 | 3.25 | 6.63 |
| VIK | Viking Holdings Ltd | $78.02 | 34.61B | -2% | +48% | -99% | -89% | 103.77 | -71.27 | 2.98 | 23.55 | — | -55.94 | 36.73% | 20.16% | 2.86% | -5.49% | 120.06% | 1.64% | -25.02 | 2.83 | 0.62 | 0.49 | 3.98 | -10696.00% | 1323.00% | 6757.00% | 7.34% | 0.40 | 144.38% | 0.12% | 12.40% | 5.06% | 17.77 | 16.40 | 3.58 | 0.83 |
About Booking Holdings Inc.
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
- CEO
- Glenn D. Fogel
- Employees
- 24.5K
- Beta
- 1.19
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($8,780.68 ÷ $169.63) − 1 = +5,076.37% (DCF, example).