US · PRO
PROS Holdings, Inc.
- Sector
- Technology · Software - Application
- Headquarters
- Houston, TX 77098
- Website
- pros.com
Price · as of 2024-12-31
—
Market cap 1.12B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $33.42 | — |
| Intrinsic Value(DCF) | $9.12 | — |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2010 | $13.74 | $103.83 | $1.85 | $1.91 | $0.00 |
| 2011 | $18.55 | $265.65 | $44.76 | $3.94 | $10.07 |
| 2012 | $27.97 | $49.91 | $110.98 | $4.15 | $5.26 |
| 2013 | $33.01 | $70.15 | $160.52 | $4.35 | $3.71 |
| 2014 | $23.48 | $138.46 | $219.75 | $0.00 | $0.00 |
| 2015 | $11.69 | $62.73 | $0.00 | $0.00 | $1.92 |
| 2016 | $22.62 | $103.15 | $0.00 | $0.00 | $0.71 |
| 2017 | $34.32 | $33.88 | $0.00 | $0.00 | $0.00 |
| 2018 | $41.34 | $67.38 | $0.00 | $0.00 | $0.00 |
| 2019 | $43.03 | $47.17 | $6.48 | $0.00 | $0.00 |
| 2020 | $47.45 | $395.67 | $0.48 | $0.00 | $0.00 |
| 2021 | $29.38 | $41.61 | $0.00 | $0.00 | $0.00 |
| 2022 | $24.91 | $32.24 | $0.00 | $0.00 | $0.00 |
| 2023 | $35.93 | $62.46 | $0.00 | $0.00 | $0.00 |
| 2024 | $22.79 | $33.42 | $0.00 | $0.00 | $0.00 |
AI valuation
Our deep-learning model estimates PROS Holdings, Inc.'s (PRO) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $33.42
- Current price
- —
- AI upside
- —
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$9.12
— upside
Graham-Dodd
—
— upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| PRO | PROS Holdings, Inc. | $23.12 | 1.12B | +45% | -61% | — | — | -52.44 | -15.63 | 3.25 | -210.46 | — | -5.87 | 65.70% | -5.76% | -6.20% | 27.94% | -25.64% | -4.86% | -4.38 | -4.14 | 1.28 | 1.21 | -24.11 | -6475.00% | 878.00% | 25747.00% | 2.44% | 0.15 | 35.34% | 0.00% | 0.00% | 1.59% | -63.75 | 46.26 | 3.67 | -0.12 |
| AMPL | Amplitude, Inc. | $9.64 | 1.28B | +196% | -62% | — | — | -11.19 | 4.04 | 2.89 | -10.64 | — | 4.64 | 73.99% | -27.97% | -25.80% | -32.68% | -158.33% | -20.43% | 0.03 | — | 1.56 | 1.31 | 0.98 | -1184.00% | 1468.00% | 14048.00% | 2.85% | 0.18 | 46.51% | 0.00% | 0.00% | 3.10% | -8.40 | 28.58 | 2.35 | 1.90 |
| FSLY | Fastly, Inc. | $8.07 | 1.19B | +262% | +16% | — | — | -25.56 | 3.35 | 4.98 | -342.90 | — | 13.32 | 57.08% | -18.88% | -19.50% | -12.84% | -11.37% | -8.25% | 0.46 | -9.28 | 2.61 | 2.47 | -26.93 | -2719.00% | 1478.00% | -41598.00% | 2.11% | 0.49 | 6.35% | 0.00% | 0.00% | 0.00% | -26.98 | 48.34 | 5.09 | 2.64 |
| HKD | AMTD Digital Inc. | $1.95 | 931.49M | +127% | -46% | -54% | — | 121.66 | 35.96 | 28.33 | 15.08 | — | -6.59 | 78.43% | 51.67% | 189.54% | 2.68% | 4.34% | 1.05% | 13.96 | 1.17 | 0.52 | 0.31 | 3.92 | -4789.00% | -5330.00% | -9878.00% | 0.08% | 0.00 | 0.19% | 0.00% | 0.00% | 0.00% | 72.74 | 1677.50 | 37.59 | 1.65 |
| NTSK | Netskope, Inc. Class A Co… | $22.74 | 1.09B | — | — | — | — | — | — | — | — | — | — | 64.63% | -47.51% | -65.86% | 95.50% | 487.76% | -43.44% | -1.36 | — | 1.00 | 0.84 | -2.43 | 7905.00% | 3229.00% | -2747.00% | — | -0.21 | 288.18% | — | 0.00% | — | — | — | — | — |
| PDFS | PDF Solutions, Inc. | $28.05 | 1.11B | +43% | +33% | -84% | — | -2088.72 | 4.93 | 6.10 | 74.14 | — | 10.80 | 74.00% | 2.67% | -0.29% | -0.25% | 1.06% | -0.17% | 0.28 | 1.48 | 2.28 | 1.74 | 1.86 | -11630.00% | 2204.00% | 1511.00% | -0.64% | 0.33 | -3.88% | 0.00% | 0.00% | 0.02% | 234.52 | -159.85 | 6.26 | 5.95 |
| SEMR | Semrush Holdings, Inc. | $7.51 | 1.12B | +334% | +196% | -78% | -78% | 200.95 | 5.78 | 3.93 | 68.50 | 26.77 | 8.80 | 82.62% | 2.20% | 2.19% | 3.10% | 23.33% | 2.04% | 0.05 | — | 2.42 | 2.14 | -1.99 | 75077.00% | 2247.00% | 1279373.00% | 2.91% | 0.41 | 303.20% | 0.00% | 0.00% | 0.00% | 151.50 | 29.14 | 3.34 | 8.44 |
| SUPX | Super X AI Technology Ltd | $51.31 | 1.14B | +200% | -61% | — | — | -35.17 | 37.63 | 207.45 | -35.93 | -2.03 | 37.63 | 10.16% | -334.33% | -589.85% | -158.36% | -562.98% | -70.65% | 0.08 | -981.18 | 1.23 | 1.19 | 0.77 | 173117.00% | 2388.00% | 103555.00% | -1.15% | -0.26 | -403.79% | 0.00% | 0.00% | 1.17% | -60.75 | -84.84 | 203.10 | 12.76 |
| UPBD | Upbound Group, Inc. | $19.84 | 1.15B | +940% | -58% | — | +7% | 16.10 | 1.70 | 0.25 | 10.68 | — | -8.30 | 34.45% | 4.76% | 1.56% | 11.06% | 6.60% | 2.47% | 2.67 | 1.98 | 4.07 | 0.73 | 6.36 | -4344.00% | 867.00% | 39273.00% | 20.24% | 0.69 | 10.42% | 7.45% | 120.00% | 7.45% | 13.05 | 12.21 | 0.62 | 2.86 |
| YALA | Yalla Group Limited | $7.41 | 1.16B | +956% | -38% | +16% | +65% | 4.80 | 0.91 | 1.89 | -0.08 | 34.63 | 0.91 | 64.53% | 35.74% | 39.95% | 21.09% | 258.29% | 18.62% | 0.00 | — | 6.80 | 6.44 | -3.94 | 1385.00% | 652.00% | 2492.00% | 26.73% | 1.70 | 403.84% | 0.00% | 0.00% | 29.70% | -0.08 | -0.06 | -0.03 | 6.27 |
| YEXT | Yext, Inc. | $8.50 | 1.05B | +226% | -70% | — | — | -26.73 | 4.88 | 1.77 | 4257.00 | -2.85 | -19.75 | 77.11% | -7.71% | -6.64% | -18.61% | -38.29% | -5.00% | 0.62 | -33.56 | 0.83 | 0.68 | -164.02 | 93774.00% | 411.00% | 1082.00% | 6.44% | 0.15 | 57.01% | 0.00% | 0.00% | 2.40% | -22.17 | 14.95 | 1.71 | -0.24 |
About PROS Holdings, Inc.
PROS Holdings, Inc. provides solutions that optimize the processes of selling and shopping in the digital economy worldwide. The company offers PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity by automating common sales tasks; and PROS Smart Price Optimization and Management that enables businesses to optimize, personalize and harmonize pricing across the complexity of their go-to-market channels in the context of dynamic market and competitive conditions. It offers PROS Airline Revenue Optimization; PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization for the travel industry; PROS Airline Real-Time Dynamic Pricing that offers accurate booking class availability and seat prices; and PROS Airline Group Sales Optimizer which enables airlines and their travel agent partners to create and manage group bookings, contracts, and policies. Further, it provides PROS Digital Retail, a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip; and PROS digital offer marketing solutions provide performance content management and search engine marketing tools that enable businesses in the travel industry. Additionally, the company offers software-related services, such as implementation, configuration, consulting, training, and maintenance and support services. It sells its software solutions to customers in various industries, including automotive and industrial manufacturing, transportation and logistics, chemicals and energy, food and beverage, healthcare, high tech, and travel. The company markets and sells its software solutions through its sales force, as well as through partners, resellers, and systems integrators. PROS Holdings, Inc. was incorporated in 1985 and is headquartered in Houston, Texas.
- CEO
- Andres D. Reiner
- Employees
- 1.5K
- Beta
- 0.66
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($9.12 ÷ —) − 1 = — (DCF, example).