US · PRU
Prudential Financial, Inc.
- Sector
- Financial Services · Insurance - Life
- Headquarters
- Newark, NJ 07102
- Website
- prudential.com
Price · as of 2025-12-31
$98.62
Market cap 34.24B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $128.63 | +30.43% |
| Intrinsic Value(DCF) | $39.98 | -59.46% |
| Graham-Dodd Method(GD) | $57.81 | -41.38% |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $34.98 | $77.28 | $966.26 | $90.07 | $266.96 |
| 2012 | $34.99 | $49.89 | $94,455.56 | $64.49 | $90.60 |
| 2013 | $53.23 | $55.98 | $1,317.09 | $39.56 | $58.57 |
| 2014 | $50.08 | $56.27 | $5,046.53 | $69.45 | $112.76 |
| 2015 | $46.88 | $63.61 | $1,245.04 | $117.47 | $170.19 |
| 2016 | $73.10 | $72.82 | $1,458.60 | $110.27 | $111.85 |
| 2017 | $74.79 | $75.91 | $1,470.12 | $171.20 | $177.90 |
| 2018 | $65.75 | $71.75 | $1,525.29 | $103.34 | $131.56 |
| 2019 | $51.45 | $118.55 | $1,218.93 | $144.68 | $111.77 |
| 2020 | $73.80 | $58.26 | $170.32 | $91.03 | $3.16 |
| 2021 | $87.02 | $73.25 | $139.28 | $199.38 | $729.51 |
| 2022 | $76.16 | $53.96 | $32.32 | $0.00 | $48.66 |
| 2023 | $100.89 | $69.68 | $58.06 | $31.63 | $24.22 |
| 2024 | $105.61 | $54.54 | $14.79 | $33.81 | $282.37 |
| 2025 | $99.95 | $128.63 | $0.00 | $57.81 | $0.00 |
AI valuation
Our deep-learning model estimates Prudential Financial, Inc.'s (PRU) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $128.63
- Current price
- $98.62
- AI upside
- +30.43%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$39.98
-59.46% upside
Graham-Dodd
$57.81
-41.38% upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| PRU | Prudential Financial, Inc… | $98.62 | 34.24B | +30% | -59% | -41% | — | 9.83 | 1.08 | 0.58 | 8.61 | 27.11 | 3.89 | 42.04% | 7.87% | 5.88% | 11.86% | 32.97% | 0.47% | 1.03 | 2.27 | — | — | 2.76 | 3627.00% | -1401.00% | -2624.00% | 17.83% | — | 55.40% | 5.48% | 53.90% | 8.32% | 8.84 | 6.75 | 0.70 | 0.23 |
| AFL | Aflac Incorporated | $112.93 | 59.19B | -22% | -39% | -50% | — | 16.48 | 2.04 | 3.45 | 11.27 | — | 2.94 | 38.93% | 26.61% | 20.91% | 13.12% | -119.49% | 3.12% | 0.29 | 21.10 | — | — | 0.39 | -2908.00% | -884.00% | 3705.00% | 6.17% | — | -118.76% | 1.99% | 32.90% | 7.87% | 13.41 | 16.78 | 3.57 | 1.43 |
| BHF | Brighthouse Financial, In… | $59.98 | 3.43B | +104% | -60% | +116% | +512% | 7.91 | 0.51 | 0.55 | 1.91 | 31.91 | 0.51 | 70.94% | 7.63% | 6.97% | 7.38% | 11.52% | 0.18% | 0.47 | 3.12 | — | — | -3.57 | 2478.00% | 4216.00% | -6483.00% | -2.98% | — | -2.68% | 2.98% | 23.60% | 15.94% | 2.52 | -11.69 | 0.19 | 0.07 |
| GL | Globe Life Inc. | $145.26 | 11.56B | -4% | -15% | -4% | +16% | 10.19 | 1.98 | 1.97 | 8.79 | 57.38 | 2.16 | 33.40% | 24.38% | 19.36% | 20.59% | -193.46% | 3.88% | 0.44 | 10.36 | 4.03 | 4.03 | 1.56 | 1776.00% | 382.00% | -582.00% | 10.60% | 4.58 | -205.63% | 0.00% | 0.00% | 0.79% | 9.57 | 11.16 | 2.33 | 1.06 |
| JXN | Jackson Financial Inc. | $109.48 | 7.44B | +18% | -59% | -12% | -58% | — | 0.79 | 1.17 | -297.35 | — | 0.79 | 85.47% | -1.71% | 0.40% | 0.00% | 0.39% | 0.00% | 0.20 | -1.14 | 0.38 | 0.38 | 262.43 | -10204.00% | 11614.00% | -60.00% | 73.47% | 0.38 | -48.72% | 2.85% | — | 66.05% | -36.52 | 0.72 | 0.62 | 0.03 |
| LNC | Lincoln National Corporat… | $34.30 | 6.52B | +94% | -60% | +50% | +74% | 5.35 | 0.58 | 0.35 | 1.96 | — | 0.65 | 57.34% | 7.35% | 6.46% | 12.28% | -53.22% | 0.29% | 0.57 | 5.89 | — | — | -2.07 | -6828.00% | 124.00% | -9168.00% | -2.65% | — | 7.55% | 6.60% | 35.30% | 66.74% | 2.29 | -18.36 | 0.17 | 0.12 |
| MET | MetLife, Inc. | $72.07 | 47.49B | +5% | -2% | -26% | +26% | 14.41 | 1.71 | 0.63 | 8.04 | — | 2.59 | 36.36% | 6.05% | 4.38% | 12.10% | -23.70% | 0.48% | 0.68 | 4.39 | — | — | -0.47 | -1919.00% | 1022.00% | -8121.00% | 5.83% | — | -19.78% | 0.00% | 0.00% | 2.77% | 9.87 | 16.20 | 0.60 | 0.38 |
| MFC | Manulife Financial Corpor… | $35.54 | 59.59B | +184% | -61% | -72% | — | 14.94 | 1.63 | 1.57 | 12.20 | 184.44 | 2.15 | 25.51% | 13.38% | 10.91% | 10.86% | 13.37% | 0.56% | 0.29 | 4.64 | — | — | -0.03 | 810.00% | -82741.00% | 2108.00% | 38.57% | — | 70.79% | 3.97% | 59.30% | 6.89% | 11.69 | 2.59 | 1.56 | 0.22 |
| PUK | Prudential plc | $30.75 | 40.12B | -17% | -75% | -53% | — | 8.06 | 1.49 | 3.21 | 9.68 | — | 2.04 | 100.00% | 36.28% | 28.07% | 18.34% | 11.82% | 1.82% | 0.27 | 17.27 | 4.25 | 1.07 | 0.78 | -3226.00% | -3201.00% | 34518.00% | 13.43% | 0.83 | 17.16% | 2.11% | 17.00% | 9.26% | 9.61 | 8.09 | 3.49 | 0.38 |
| UNM | Unum Group | $71.73 | 12B | -38% | -60% | -20% | -40% | 16.84 | 1.12 | 0.95 | 12.79 | — | 1.16 | 38.22% | 7.15% | 5.66% | 6.69% | 5.00% | 1.17% | 0.35 | 4.47 | — | — | 2.96 | -5476.00% | 207.00% | -5997.00% | 4.46% | — | 3.76% | 2.46% | 41.50% | 10.58% | 17.34 | 29.14 | 1.24 | 0.71 |
About Prudential Financial, Inc.
Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It also provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment, and other supplemental health solutions; and provides plan administration services in connection with its insurance coverages. In addition, the company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. Further, it provides third-party life, health, Medicare, property and casualty, and term life products to retail shoppers through its digital and independent agent channels. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.
- CEO
- Andrew Francis Sullivan
- Employees
- 37.94K
- Beta
- 0.95
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($39.98 ÷ $98.62) − 1 = -59.46% (DCF, example).