US · UAA
Under Armour, Inc.
- Sector
- Consumer Cyclical · Apparel - Manufacturers
- Headquarters
- Baltimore, MD 21230-2080
- Website
- underarmour.com
Price · as of 2025-03-31
$6.29
Market cap 3.17B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $31.76 | +404.93% |
| Intrinsic Value(DCF) | $2.70 | -57.07% |
| Graham-Dodd Method(GD) | $0.92 | -85.42% |
| Graham Formula(GF) | $0.40 | -93.62% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $2.72 | $10.54 | |||
| 2012 | $3.49 | $9.74 | |||
| 2013 | $4.14 | $13.08 | |||
| 2014 | $5.32 | $18.99 | |||
| 2015 | $5.21 | $19.05 | |||
| 2016 | $6.21 | $17.18 | |||
| 2017 | $2.77 | $0.00 | |||
| 2018 | $2.78 | $0.00 | |||
| 2019 | $4.57 | $1.94 | |||
| 2020 | |||||
| 2021 | |||||
| 2022 | |||||
| 2023 | $7.43 | $0.00 | $7.55 | $16.52 | |
| 2024 | $6.91 | $150.99 | $0.00 | $6.44 | $2.57 |
| 2025 | $6.74 | $31.76 | $0.00 | $0.92 | $0.40 |
AI valuation
Our deep-learning model estimates Under Armour, Inc.'s (UAA) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $31.76
- Current price
- $6.29
- AI upside
- +404.93%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$2.70
-57.07% upside
Graham-Dodd
$0.92
-85.42% upside
Graham Formula
$0.40
-93.62% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| UAA | Under Armour, Inc. | $6.29 | 3.17B | +405% | -57% | -85% | -94% | -14.47 | 1.54 | 0.56 | 433.73 | — | 2.08 | 47.92% | -3.59% | -3.90% | -9.95% | -6.73% | -4.44% | 0.69 | — | 2.10 | 1.06 | 93.27 | -19038.00% | -943.00% | -21197.00% | -7.83% | -0.05 | -8.40% | 0.00% | 0.00% | 3.09% | -20.04 | -16.28 | 0.72 | 2.37 |
| ADNT | Adient plc | $24.32 | 1.92B | -36% | -53% | — | — | -5.47 | 0.87 | 0.11 | 6.79 | — | -4.27 | 6.61% | 3.02% | -1.93% | -14.41% | 12.91% | -3.07% | 1.36 | 2.14 | 1.12 | 0.77 | 3.29 | -179500.00% | -104.00% | -2635.00% | 13.27% | 0.12 | 6.00% | 0.00% | 0.00% | 9.50% | 6.78 | 14.59 | 0.20 | 1.80 |
| AIN | Albany International Corp… | $57.65 | 1.7B | -25% | -59% | — | — | -29.86 | 2.34 | 1.44 | 36.81 | — | 3.14 | 20.62% | -1.90% | -4.85% | -6.82% | -1.81% | -3.38% | 0.63 | -0.76 | 2.10 | 0.79 | 6.18 | -16929.00% | -388.00% | -4020.00% | 4.86% | 0.34 | 7.23% | 1.91% | -57.00% | 12.85% | -91.17 | 24.73 | 1.73 | 2.81 |
| GT | The Goodyear Tire & Rubbe… | $8.25 | 2.36B | +189% | -60% | — | — | -1.40 | 0.73 | 0.13 | 6.51 | — | 0.94 | 18.44% | 3.57% | -9.41% | -42.56% | 5.82% | -8.68% | 2.24 | 1.47 | 1.06 | 0.46 | 4.76 | -259583.00% | -317.00% | -9388.00% | -1.26% | 0.12 | -0.27% | 0.00% | 0.00% | 64.27% | 13.54 | -294.37 | 0.48 | 1.51 |
| HBI | Hanesbrands Inc. | $6.47 | 2.29B | — | -68% | — | +48% | -14.03 | 4.48 | 0.46 | 16.00 | — | -0.91 | 34.87% | 6.92% | -3.29% | — | — | — | 10.80 | 2.03 | 1.75 | 0.54 | 11.12 | — | — | — | -32.16% | -0.20 | — | 11.73% | -164.50% | 13.13% | 21.87 | -10.19 | 1.51 | 1.28 |
| KSS | Kohl's Corporation | $16.37 | 1.84B | +271% | -84% | -44% | -93% | 6.67 | 0.19 | 0.04 | 6.59 | — | 0.19 | 35.86% | 3.14% | 0.67% | 2.83% | 4.44% | 0.79% | 1.88 | 1.60 | 1.08 | 0.09 | 5.97 | -6608.00% | -718.00% | -6920.00% | 25.05% | 0.21 | 1.66% | 30.55% | 203.70% | 55.05% | 15.23 | 42.59 | 0.48 | 1.49 |
| MCW | Mister Car Wash, Inc. | $7.12 | 2.34B | +276% | -56% | -78% | -39% | 22.54 | 2.05 | 2.21 | 11.35 | 47.33 | -20.62 | 62.87% | 20.42% | 9.80% | 9.67% | 6.44% | 3.29% | 0.86 | 3.65 | 0.32 | 0.24 | 3.28 | 4762.00% | 573.00% | -13720.00% | 1.30% | 1.55 | 1.24% | 0.00% | 0.00% | 36.91% | 15.22 | 107.83 | 3.11 | 1.31 |
| PHIN | PHINIA Inc. | $72.63 | 2.79B | -32% | -60% | -62% | -53% | 22.42 | 1.84 | 0.84 | 8.18 | 26.66 | 4.29 | 20.87% | 8.04% | 3.73% | 8.23% | 8.39% | 3.43% | 0.64 | 3.46 | 1.86 | 1.23 | 1.51 | 8409.00% | 235.00% | -739.00% | 6.45% | 0.33 | 8.58% | 1.44% | 32.30% | 8.37% | 12.77 | 19.02 | 1.03 | 2.24 |
| SAH | Sonic Automotive, Inc. | $62.72 | 2.14B | -50% | -61% | -76% | -20% | 17.61 | 1.96 | 0.14 | 11.89 | — | 10.87 | 14.65% | 3.57% | 0.78% | 11.14% | 7.13% | 2.00% | 3.96 | 2.78 | 1.09 | 0.18 | 7.95 | -4466.00% | 653.00% | -56596.00% | 19.98% | 0.22 | 8.00% | 2.33% | 41.10% | 6.28% | 11.66 | 15.12 | 0.42 | 3.49 |
| WWW | Wolverine World Wide, Inc… | $17.67 | 1.45B | — | -58% | — | -3% | 15.33 | 3.60 | 0.78 | 11.82 | — | -7.21 | 47.31% | 8.01% | 5.11% | — | — | — | 2.13 | 4.58 | 1.40 | 0.71 | 3.67 | — | — | — | 8.55% | 0.27 | — | 2.27% | 34.80% | 3.26% | 14.18 | 16.97 | 1.14 | 3.03 |
| ZGN | Ermenegildo Zegna N.V. | $11.27 | 2.86B | +207% | -73% | -76% | -67% | 18.24 | 1.81 | 0.85 | 5.90 | — | 5.49 | 66.60% | 8.57% | 3.96% | 10.35% | 7.48% | 3.24% | 1.13 | 4.21 | 1.41 | 0.68 | 2.01 | -3750.00% | 221.00% | -2223.00% | 9.27% | 0.33 | 9.89% | 1.83% | 33.30% | 1.83% | 14.36 | 15.60 | 1.23 | 1.90 |
About Under Armour, Inc.
Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital subscription and advertising services under the MapMyRun and MapMyRide platforms. It primarily offers its products under the UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 422 brand and factory house stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.
- CEO
- Kevin A. Plank
- Employees
- 6.8K
- Beta
- 1.80
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($2.70 ÷ $6.29) − 1 = -57.07% (DCF, example).