US · BC
Brunswick Corporation
- Sector
- Consumer Cyclical · Auto - Recreational Vehicles
- Headquarters
- Mettawa, IL 60045-3420
- Website
- brunswick.com
Price · as of 2025-12-31
$79.42
Market cap 5.18B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $42.67 | -46.27% |
| Intrinsic Value(DCF) | $31.82 | -59.93% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $19.57 | $45.40 | $0.00 | $0.36 | $14.25 |
| 2012 | $29.02 | $44.64 | $0.00 | $0.00 | $0.91 |
| 2013 | $37.64 | $73.39 | $3.16 | $48.86 | $112.14 |
| 2014 | $43.36 | $50.96 | $3.60 | $15.79 | $37.91 |
| 2015 | $37.86 | $52.66 | $1.75 | $15.75 | $17.13 |
| 2016 | $51.56 | $60.90 | $124.45 | $16.93 | $79.03 |
| 2017 | $53.88 | $52.26 | $2.64 | $9.85 | $0.00 |
| 2018 | $45.33 | $40.24 | $0.67 | $12.84 | $48.96 |
| 2019 | $43.44 | $34.17 | $0.00 | $0.00 | $0.00 |
| 2020 | $93.58 | $69.02 | $8.23 | $22.49 | $64.37 |
| 2021 | $82.13 | $96.89 | $297.63 | $32.25 | $312.93 |
| 2022 | $77.74 | $97.29 | $644.03 | $37.84 | $217.30 |
| 2023 | $85.94 | $69.86 | $282.80 | $21.06 | $14.32 |
| 2024 | $57.59 | $50.67 | $0.00 | $0.00 | $0.00 |
| 2025 | $79.54 | $42.67 | $0.00 | $0.00 | $0.00 |
AI valuation
Our deep-learning model estimates Brunswick Corporation's (BC) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $42.67
- Current price
- $79.42
- AI upside
- -46.27%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$31.82
-59.93% upside
Graham-Dodd
—
— upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| BC | Brunswick Corporation | $79.42 | 5.18B | -46% | -60% | — | — | -38.39 | 3.21 | 0.97 | 27.45 | — | 58.23 | 24.84% | -0.74% | -2.56% | -7.73% | -1.00% | -2.47% | 1.49 | -0.35 | 1.44 | 0.56 | 8.02 | -20777.00% | 240.00% | 5011.00% | 7.60% | 0.39 | 10.02% | 2.16% | -82.90% | 5.39% | -186.13 | 18.60 | 1.37 | 2.86 |
| ABG | Asbury Automotive Group, … | $213.78 | 4.16B | +3% | -56% | -2% | +51% | 6.17 | 1.05 | 0.23 | 10.14 | 36.57 | -8.40 | 16.61% | 5.57% | 2.73% | 17.91% | 7.89% | 5.99% | 1.63 | 3.59 | 0.95 | 0.18 | 6.14 | 1688.00% | 471.00% | 5884.00% | 14.10% | 0.22 | 6.11% | 0.00% | 0.00% | 2.76% | 10.36 | 17.99 | 0.58 | 2.53 |
| BBBY | Bed Bath & Beyond Inc. | $5.33 | 367.82M | +442% | -61% | — | +322% | -3.68 | 1.43 | 0.30 | -2.34 | — | 1.87 | 24.65% | -5.86% | -8.10% | -44.50% | -121.71% | -20.45% | 0.10 | — | 1.25 | 1.02 | 2.27 | -7464.00% | -2512.00% | -6707.00% | -20.58% | -0.30 | -127.47% | 0.00% | 0.00% | 10.57% | -2.59 | -2.47 | 0.15 | 0.24 |
| CHH | Choice Hotels Internation… | $105.35 | 4.87B | +25% | -51% | -81% | -32% | 12.96 | 26.46 | 3.00 | 10.44 | 45.67 | -3.97 | 61.41% | 28.38% | 23.17% | 544.21% | 18.04% | 13.58% | 11.76 | 4.97 | 0.87 | 0.54 | 3.16 | 2839.00% | 75.00% | -2818.00% | 2.60% | 0.58 | 6.13% | 1.11% | 14.50% | 4.00% | 15.19 | 55.21 | 4.31 | 3.20 |
| CZR | Caesars Entertainment, In… | $25.05 | 5.11B | +129% | -57% | — | — | -11.73 | 1.46 | 0.45 | 8.75 | -13.39 | -0.47 | 37.66% | 18.09% | -4.37% | -11.41% | 7.07% | -1.36% | 7.52 | 0.89 | 0.80 | 0.60 | 7.28 | 8760.00% | 214.00% | -38571.00% | 10.15% | 0.59 | 1.81% | 0.00% | 0.00% | 4.47% | 14.72 | 58.81 | 2.66 | 0.53 |
| DOOO | BRP Inc. | $78.52 | 5.74B | -54% | -81% | — | -60% | -17.65 | 15.58 | 0.48 | 8.61 | — | -10.37 | 22.65% | 7.05% | -2.72% | -40.56% | 7.24% | -3.26% | 12.97 | 2.90 | 1.31 | 0.42 | 3.83 | -13041.00% | -2447.00% | -7075.00% | 8.34% | 0.30 | 10.00% | 1.65% | -29.10% | 7.37% | 12.02 | 21.13 | 0.85 | 2.04 |
| DORM | Dorman Products, Inc. | $117.86 | 3.6B | +38% | -60% | -49% | -22% | 17.46 | 2.41 | 1.67 | 11.53 | 214.43 | 4.28 | 41.13% | 16.79% | 9.59% | 14.74% | 13.70% | 8.30% | 0.43 | 12.52 | 3.09 | 1.07 | 1.62 | 814.00% | 603.00% | -6051.00% | 2.12% | 0.23 | 3.91% | 0.00% | 0.00% | 1.14% | 11.60 | 54.84 | 1.95 | 4.68 |
| HOG | Harley-Davidson, Inc. | $18.00 | 2.19B | +140% | -0% | +64% | — | 6.30 | 0.68 | 0.48 | 4.08 | — | 0.68 | 30.24% | 8.64% | 7.57% | 10.71% | 4.77% | 3.40% | 0.94 | 11.56 | 2.10 | 1.25 | -0.25 | -1919.00% | -1376.00% | -5212.00% | 19.46% | 0.21 | 7.14% | 4.05% | 25.50% | 281.26% | 5.20 | 4.84 | 0.45 | 1.41 |
| KBH | KB Home | $63.58 | 4.02B | +14% | -62% | +16% | — | 9.61 | 1.06 | 0.66 | 9.45 | — | 1.06 | 18.88% | 8.42% | 6.88% | 10.77% | 7.68% | 6.28% | 0.44 | — | 4.57 | 0.43 | 2.52 | -2722.00% | -1001.00% | -1025.00% | 7.04% | 0.25 | 5.49% | 1.66% | 16.00% | 14.80% | 10.71 | 19.37 | 0.90 | 3.69 |
| PII | Polaris Inc. | $60.74 | 3.44B | -61% | -61% | — | — | -7.22 | 4.05 | 0.47 | -41.74 | — | 118.21 | 18.52% | -0.40% | -6.51% | -43.88% | -0.91% | -8.92% | 1.86 | -0.21 | 0.98 | 0.17 | -12.29 | -51949.00% | -33.00% | 848615.00% | 16.62% | 0.33 | 20.55% | 4.48% | -32.30% | 19.79% | -168.15 | 8.53 | 0.67 | 1.80 |
| WHR | Whirlpool Corporation | $68.43 | 3.87B | +47% | -60% | — | -85% | 11.32 | 1.32 | 0.23 | 9.28 | — | -1.22 | 15.20% | 4.68% | 2.04% | 11.72% | 5.50% | 1.96% | 2.88 | 2.13 | 0.76 | 0.30 | 6.19 | -19642.00% | -652.00% | -7604.00% | 2.56% | 0.07 | 0.99% | 8.33% | 94.30% | 8.33% | 14.82 | 117.13 | 0.69 | 1.28 |
About Brunswick Corporation
Brunswick Corporation designs, manufactures, and markets recreation products worldwide. It operates through Propulsion; Parts & Accessories; and Boat segments. The Propulsion segment provides outboard, sterndrive, and inboard engines for independent boat builders and governments through marine dealers and distributors, specialty marine retailers, and marine service centers; and propulsion-related controls, rigging, and propellers to original equipment manufacturers and aftermarket retailers, distributors, and distribution businesses. This segment offers its products under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, and Mercury Diesel brands. The Parts & Accessories segment provides engine parts and consumables, electrical products, boat parts and systems, engine oils and lubricants, marine electronics and control systems, instruments, trolling motors, fuel systems, and electrical systems, as well as specialty vehicle, mobile, and transportation aftermarket products for aftermarket retailers, distributors, and distribution businesses, as well for as for the original equipment manufacturers in marine and non-marine markets; and supplies parts and accessories. This segment offers its products under the under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. The Boat segment provides Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts and Heyday wake; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; and Thunder Jet heavy-gauge aluminum boats, as well as the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
- CEO
- David Foulkes
- Employees
- 15K
- Beta
- 1.39
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($31.82 ÷ $79.42) − 1 = -59.93% (DCF, example).