US · PLNT
Planet Fitness, Inc.
- Sector
- Consumer Cyclical · Leisure
- Headquarters
- Hampton, NH 03842
- Website
- planetfitness.com
Price · as of 2025-12-31
$65.38
Market cap 6.84B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $67.26 | +2.88% |
| Intrinsic Value(DCF) | $51.56 | -21.14% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | $51.44 | -21.32% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | |||||
| 2012 | |||||
| 2013 | |||||
| 2014 | $4.33 | $41.07 | |||
| 2015 | $12.92 | $31.20 | $19.71 | $0.00 | $13.05 |
| 2016 | $20.51 | $33.62 | $17.50 | $0.00 | $10.88 |
| 2017 | $39.51 | $56.14 | $8.30 | $0.00 | $8.88 |
| 2018 | $64.04 | $59.59 | $30.23 | $0.00 | $40.25 |
| 2019 | $64.35 | $63.87 | $30.01 | $0.00 | $38.94 |
| 2020 | $80.04 | $73.98 | $0.00 | $0.00 | $5.80 |
| 2021 | $81.87 | $64.83 | $1.84 | $0.00 | $25.98 |
| 2022 | $76.85 | $63.66 | $66.34 | $0.00 | $76.96 |
| 2023 | $65.00 | $55.28 | $83.72 | $0.00 | $35.69 |
| 2024 | $97.31 | $71.14 | $51.74 | $0.00 | $35.94 |
| 2025 | $81.84 | $67.26 | $45.20 | $0.00 | $51.44 |
AI valuation
Our deep-learning model estimates Planet Fitness, Inc.'s (PLNT) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $67.26
- Current price
- $65.38
- AI upside
- +2.88%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$51.56
-21.14% upside
Graham-Dodd
—
— upside
Graham Formula
$51.44
-21.32% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| PLNT | Planet Fitness, Inc. | $65.38 | 6.84B | +3% | -21% | — | -21% | 31.20 | -14.14 | 5.16 | 11.97 | 100.63 | -4.61 | 82.61% | 29.81% | 16.55% | -62.71% | 38.89% | 7.10% | -0.92 | 3.65 | 2.11 | 1.78 | 0.17 | 3100.00% | 1206.00% | 3492.00% | 3.73% | 1.34 | 34.89% | 0.02% | 0.70% | 39.31% | 17.29 | 26.79 | 5.15 | 1.62 |
| AN | AutoNation, Inc. | $195.16 | 6.77B | +16% | -60% | -44% | -2% | 11.33 | 3.14 | 0.27 | 11.62 | 1597.64 | -75.74 | 17.00% | 4.83% | 2.35% | 27.05% | 8.35% | 4.74% | 4.35 | 3.62 | 0.84 | 0.18 | 6.73 | 71.00% | 324.00% | 133116.00% | -2.69% | 0.02 | -1.68% | 0.00% | 0.00% | 10.76% | 13.09 | -88.51 | 0.63 | 3.10 |
| BIRK | Birkenstock Holding plc | $41.65 | 7.66B | +31% | -45% | -56% | +24% | 20.18 | 2.58 | 3.35 | 12.13 | 24.21 | -19.16 | 59.11% | 26.20% | 16.61% | 13.03% | 11.16% | 7.09% | 0.48 | 7.27 | 2.81 | 1.17 | 1.49 | 8333.00% | 1622.00% | -1875.00% | 4.10% | 0.82 | 7.90% | 0.00% | 0.00% | 2.97% | 14.55 | 27.74 | 3.81 | 3.11 |
| LAD | Lithia Motors, Inc. | $279.58 | 6.78B | +29% | -61% | +39% | +38% | 8.41 | 1.05 | 0.18 | 11.36 | 95.14 | 5.05 | 14.54% | 4.06% | 2.18% | 12.43% | 5.55% | 3.42% | 2.22 | 3.04 | 1.17 | 0.22 | 7.65 | 884.00% | 400.00% | 16038.00% | 2.76% | 0.08 | 0.93% | 0.80% | 6.70% | 14.64% | 13.92 | 110.94 | 0.57 | 1.98 |
| LEVI | Levi Strauss & Co. | $22.16 | 8.76B | +64% | -63% | -81% | -54% | 16.09 | 3.54 | 1.29 | 10.72 | 8.99 | 4.48 | 61.73% | 10.79% | 9.20% | 23.63% | 14.84% | 7.59% | 1.01 | 13.94 | 1.55 | 0.80 | 1.74 | 17885.00% | -115.00% | -5166.00% | 4.02% | 0.27 | 8.97% | 2.64% | 42.40% | 4.50% | 14.07 | 29.39 | 1.52 | 2.89 |
| LKQ | LKQ Corporation | $33.11 | 8.48B | +32% | -60% | — | -62% | 13.80 | 1.28 | 0.60 | 9.02 | — | 164.48 | 38.03% | 7.81% | 4.36% | 9.69% | 7.15% | 4.04% | 0.77 | 4.85 | 1.67 | 0.49 | 3.26 | -1065.00% | -306.00% | 457.00% | 10.10% | 0.34 | 7.47% | 3.70% | 51.00% | 13.14% | 12.08 | 15.50 | 0.94 | 2.64 |
| LTH | Life Time Group Holdings,… | $27.00 | 5.95B | +10% | -61% | -36% | +38% | 15.43 | 1.84 | 1.92 | 14.08 | 12.41 | 3.37 | 88.68% | 16.07% | 12.48% | 13.03% | 4.49% | 4.69% | 2.16 | 5.85 | 0.63 | 0.44 | 7.47 | 12432.00% | 1428.00% | -14143.00% | -0.36% | 1.43 | -0.26% | 0.00% | 0.00% | 0.00% | 25.52 | -586.03 | 4.10 | 1.09 |
| MAT | Mattel, Inc. | $16.95 | 5.27B | +171% | -55% | -48% | -44% | 13.12 | 2.34 | 0.98 | 8.84 | — | 6.19 | 48.87% | 11.59% | 7.44% | 17.68% | 13.63% | 6.03% | 1.28 | 5.22 | 2.15 | 1.61 | 2.10 | -2152.00% | -59.00% | -10000.00% | 0.00% | 0.41 | 0.00% | 0.00% | 0.00% | 0.00% | 11.04 | — | 1.28 | 2.13 |
| MMYT | MakeMyTrip Limited | $56.47 | 5.37B | +34% | +369% | -82% | -52% | 118.76 | 9.41 | 11.57 | 67.46 | — | 18.71 | 71.96% | 12.25% | 9.72% | 8.24% | 14.04% | 5.46% | 0.20 | 6.78 | 1.85 | 1.58 | -1.70 | -5464.00% | 2502.00% | 5368.00% | 1.53% | 0.32 | 24.72% | 0.00% | 0.00% | 1.67% | 90.00 | 62.18 | 11.03 | 11.30 |
| MOD | Modine Manufacturing Comp… | $227.25 | 11.98B | -64% | +20% | -87% | -77% | 26.55 | 5.41 | 1.91 | 15.03 | 200.43 | 9.30 | 24.98% | 10.97% | 7.12% | 22.38% | 15.76% | 9.84% | 0.58 | 10.74 | 1.78 | 1.02 | 1.28 | 1325.00% | 730.00% | 254.00% | 2.63% | 0.39 | 9.84% | 0.00% | 0.00% | 1.70% | 18.99 | 41.63 | 2.08 | 5.67 |
| MUSA | Murphy USA Inc. | $390.74 | 7.24B | -12% | -59% | -73% | -74% | 16.53 | 12.48 | 0.40 | 11.00 | — | 49.81 | 5.01% | 3.81% | 2.43% | 64.31% | 16.30% | 10.16% | 5.22 | 6.67 | 0.80 | 0.33 | 3.22 | -4.00% | -425.00% | -390.00% | 4.81% | 0.88 | 10.68% | 0.53% | 8.80% | 8.89% | 14.89 | 29.40 | 0.57 | 6.95 |
About Planet Fitness, Inc.
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada. As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
- CEO
- Colleen Keating
- Employees
- 4.17K
- Beta
- 1.24
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($51.56 ÷ $65.38) − 1 = -21.14% (DCF, example).