US · PRG
PROG Holdings, Inc.
- Sector
- Industrials · Rental & Leasing Services
- Headquarters
- Draper, UT 84020-2315
- Website
- investor.progleasing.com
Price · as of 2025-12-31
$36.19
Market cap 1.39B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $374.22 | +934.04% |
| Intrinsic Value(DCF) | $13.42 | -62.92% |
| Graham-Dodd Method(GD) | $21.77 | -39.85% |
| Graham Formula(GF) | $22.06 | -39.03% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $21.06 | $60.13 | $4.56 | $16.20 | $21.60 |
| 2012 | $23.01 | $58.09 | $0.67 | $22.15 | $42.13 |
| 2013 | $24.53 | $56.84 | $0.00 | $19.11 | $13.87 |
| 2014 | $23.07 | $74.16 | $0.00 | $13.36 | $31.53 |
| 2015 | $19.78 | $146.69 | $47.48 | $19.34 | $44.90 |
| 2016 | $22.75 | $65.42 | $21.86 | $21.28 | $17.12 |
| 2017 | $39.09 | $109.97 | $0.00 | $34.56 | $54.91 |
| 2018 | $43.13 | $112.07 | $0.00 | $27.70 | $58.91 |
| 2019 | $28.48 | $36.00 | $0.00 | $21.75 | $0.00 |
| 2020 | $48.10 | $273.00 | $0.00 | $2.73 | $0.00 |
| 2021 | $26.80 | $73.49 | $0.00 | $24.10 | $57.51 |
| 2022 | $23.96 | $85.25 | $0.00 | $14.79 | $10.00 |
| 2023 | $31.09 | $82.16 | $0.00 | $21.49 | $3.75 |
| 2024 | $27.65 | $93.09 | $0.00 | $24.30 | $47.41 |
| 2025 | $33.56 | $374.22 | $0.00 | $21.77 | $22.06 |
AI valuation
Our deep-learning model estimates PROG Holdings, Inc.'s (PRG) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $374.22
- Current price
- $36.19
- AI upside
- +934.04%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$13.42
-62.92% upside
Graham-Dodd
$21.77
-39.85% upside
Graham Formula
$22.06
-39.03% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| PRG | PROG Holdings, Inc. | $36.19 | 1.39B | +934% | -63% | -40% | -39% | 9.17 | 1.80 | 0.56 | 0.89 | — | 3.43 | 32.98% | 9.89% | 6.09% | 21.02% | 15.05% | 9.40% | 0.82 | 6.06 | 11.22 | 4.91 | 0.16 | -2075.00% | -220.00% | 14954.00% | 24.15% | 3.47 | 28.80% | 1.54% | 14.10% | 24.63% | 6.91 | 5.07 | 0.68 | 5.04 |
| ALGT | Allegiant Travel Company | $102.15 | 1.87B | -4% | -39% | -55% | — | -39.46 | 1.68 | 0.68 | 8.63 | — | 1.68 | 15.37% | 6.71% | -1.71% | -4.17% | 6.26% | -1.02% | 1.77 | 1.32 | 0.95 | 0.79 | 5.18 | -8162.00% | 374.00% | 9608.00% | 4.26% | 0.38 | 3.30% | 0.00% | 0.00% | 9.57% | 16.14 | 37.58 | 1.08 | 1.40 |
| BBSI | Barrett Business Services… | $27.77 | 713.4M | +205% | -34% | -56% | +8% | 19.47 | 4.66 | 0.90 | 11.90 | 277.09 | 5.94 | 22.13% | 5.22% | 4.63% | 25.20% | 47.30% | 7.22% | 0.10 | 335.85 | 1.32 | 1.00 | -0.43 | 703.00% | 703.00% | -10735.00% | -0.39% | 0.03 | -4.31% | 0.78% | 15.30% | 3.61% | 15.58 | -228.69 | 0.81 | 3.54 |
| CTOS | Custom Truck One Source, … | $7.16 | 1.62B | +193% | -72% | -99% | — | -40.25 | 1.34 | 0.64 | 9.39 | — | -12.03 | 19.06% | 6.70% | -1.59% | -3.22% | 3.71% | -0.83% | 2.82 | 0.72 | 1.30 | 0.23 | 6.36 | -15714.00% | -337.00% | -3088.00% | -30.66% | 0.04 | -11.07% | 0.00% | 0.00% | 2.51% | 29.60 | -10.11 | 1.98 | 0.76 |
| ECO | Okeanis Eco Tankers Corp. | $54.05 | 1.76B | -15% | -26% | -93% | -46% | 14.54 | 3.12 | 4.57 | 11.16 | 126.02 | 3.12 | 57.32% | 41.51% | 31.40% | 25.00% | 15.71% | 10.77% | 1.06 | — | 3.41 | 2.93 | 2.39 | 1154.00% | -43.00% | -5373.00% | 3.98% | 1.62 | 6.87% | 3.95% | 57.50% | 10.01% | 14.01 | 32.01 | 5.81 | 3.18 |
| GIC | Global Industrial Company | $32.98 | 1.27B | 0% | +84% | -94% | -28% | 17.97 | 4.11 | 0.94 | 12.63 | 105.15 | 5.16 | 35.54% | 7.08% | 5.23% | 24.17% | 21.48% | 13.07% | 0.33 | — | 2.22 | 1.16 | 0.34 | 1709.00% | 480.00% | 5906.00% | 5.77% | 0.44 | 22.25% | 3.12% | 56.00% | 4.00% | 13.62 | 17.83 | 0.96 | 6.30 |
| GSL | Global Ship Lease, Inc. | $41.08 | 1.47B | +36% | -74% | +52% | +233% | 2.17 | 0.53 | 1.09 | 2.60 | 11.82 | 0.53 | 55.38% | 53.74% | 50.12% | 26.71% | 19.83% | 15.56% | 0.47 | 9.32 | 1.14 | 0.68 | 1.10 | 1839.00% | 582.00% | -1568.00% | 24.41% | 1.63 | 9.81% | 8.84% | 19.20% | 26.54% | 3.39 | 6.85 | 1.82 | 1.81 |
| HTZ | Hertz Global Holdings, In… | $4.54 | 1.41B | +1,659% | -62% | — | — | -1.91 | -2.92 | 0.16 | 47.33 | — | -0.31 | 12.79% | 1.06% | -8.78% | 459.48% | 0.49% | -3.19% | -37.15 | 0.08 | 2.65 | 2.65 | 43.65 | -7420.00% | -602.00% | 294.00% | -644.57% | 1.90 | -51.81% | 0.00% | 0.00% | 143.71% | 191.44 | -1.99 | 2.03 | 0.30 |
| LMB | Limbach Holdings, Inc. | $91.42 | 1.06B | +42% | +314% | -73% | -74% | 26.47 | 5.32 | 1.58 | 15.28 | 57.52 | 10.32 | 27.81% | 7.45% | 5.95% | 22.50% | 22.92% | 9.40% | 0.32 | 20.67 | 1.46 | 1.40 | 0.07 | 4602.00% | 47.00% | -4690.00% | 3.58% | 0.24 | 22.48% | 0.00% | 0.00% | 0.00% | 21.26 | 28.06 | 1.58 | 4.78 |
| SLDP | Solid Power, Inc. | $3.53 | 652.44M | +604% | -71% | — | — | -2.14 | 0.50 | 10.24 | -1.10 | -4.65 | 0.51 | -0.72% | -523.03% | -479.27% | -21.13% | -33.00% | -19.68% | 0.02 | -2289.85 | 6.27 | 5.99 | 0.18 | 4595.00% | 1567.00% | -1398.00% | -38.91% | -3.20 | -25.15% | 0.00% | 0.00% | 4.40% | -0.93 | -1.21 | 4.84 | 2.25 |
| WLFC | Willis Lease Finance Corp… | $203.71 | 1.39B | +51% | -54% | -34% | +247% | 10.92 | 2.16 | 2.08 | 9.76 | 7.47 | 2.30 | 75.44% | 25.37% | 19.08% | 21.98% | 4.08% | 3.65% | 4.12 | 1.38 | 3.85 | 2.03 | 6.40 | 14623.00% | 3600.00% | -99583.00% | -46.03% | 2.50 | -21.67% | 1.20% | 13.10% | 1.89% | 23.84 | -6.30 | 6.05 | 0.90 |
About PROG Holdings, Inc.
PROG Holdings, Inc. operates as an omnichannel provider of lease-purchase solutions to underserved and credit-challenged customers. It operates in two segments, Progressive Leasing and Vive. The Progressive Leasing segment offers lease-purchase solutions to customers for various merchandize in the furniture, appliances, electronics, jewelry, mobile phones and accessories, mattresses, and automobile electronics and accessories markets through point-of-sale and e-commerce retail partners, as well in-store, mobile, and online solutions. The Vive segment provides second-look and revolving credit products to customers that may not qualify for traditional prime lending through private label and Vive-branded credit cards. It offers lease-purchase solutions through approximately 24,000 third-party point-of-sale partner locations and e-commerce websites in 49 states and the District of Columbia. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
- CEO
- Steven A. Michaels
- Employees
- 1.4K
- Beta
- 1.73
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($13.42 ÷ $36.19) − 1 = -62.92% (DCF, example).