US · RUSHA
Rush Enterprises, Inc.
- Sector
- Consumer Cyclical · Auto - Dealerships
- Headquarters
- New Braunfels, TX 78130
- Website
- rushenterprises.com
Price · as of 2025-12-31
$72.99
Market cap 5.46B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $50.64 | -30.62% |
| Intrinsic Value(DCF) | $28.94 | -60.35% |
| Graham-Dodd Method(GD) | $28.14 | -61.45% |
| Graham Formula(GF) | $11.91 | -83.68% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $9.14 | $47.72 | $1,350.33 | $10.90 | $74.34 |
| 2012 | $10.31 | $85.42 | $2,555.63 | $12.36 | $28.94 |
| 2013 | $11.70 | $21.51 | $1,396.33 | $11.76 | $14.39 |
| 2014 | $10.82 | $21.75 | $1,626.85 | $14.98 | $61.28 |
| 2015 | $7.38 | $8.64 | $750.92 | $14.66 | $14.47 |
| 2016 | $13.48 | $16.04 | $0.00 | $13.10 | $0.00 |
| 2017 | $16.65 | $30.01 | $0.00 | $26.93 | $55.92 |
| 2018 | $16.69 | $20.25 | $1.91 | $22.02 | $55.68 |
| 2019 | $16.50 | $20.86 | $0.63 | $23.79 | $34.93 |
| 2020 | $31.07 | $31.74 | $0.00 | $21.90 | $0.00 |
| 2021 | $32.59 | $34.31 | $0.00 | $30.16 | $68.91 |
| 2022 | $34.91 | $37.34 | $15.41 | $31.49 | $212.19 |
| 2023 | $47.20 | $37.09 | $892.42 | $29.93 | $82.29 |
| 2024 | $54.62 | $41.35 | $576.01 | $30.39 | $25.39 |
| 2025 | $72.36 | $50.64 | $0.00 | $28.14 | $11.91 |
AI valuation
Our deep-learning model estimates Rush Enterprises, Inc.'s (RUSHA) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $50.64
- Current price
- $72.99
- AI upside
- -30.62%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$28.94
-60.35% upside
Graham-Dodd
$28.14
-61.45% upside
Graham Formula
$11.91
-83.68% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| RUSHA | Rush Enterprises, Inc. | $72.99 | 5.46B | -31% | -60% | -61% | -84% | 21.32 | 2.57 | 0.76 | 15.13 | — | 3.22 | 18.69% | 5.29% | 3.55% | 12.25% | 8.42% | 5.88% | 0.70 | 8.51 | 1.40 | 0.34 | 2.89 | -1210.00% | -475.00% | 14772.00% | 8.15% | 0.58 | 12.85% | 1.03% | 21.90% | 7.44% | 17.82 | 15.17 | 0.94 | 4.28 |
| ABG | Asbury Automotive Group, … | $213.78 | 4.16B | +3% | -56% | -2% | +51% | 6.17 | 1.05 | 0.23 | 10.14 | 36.57 | -8.40 | 16.61% | 5.57% | 2.73% | 17.91% | 7.89% | 5.99% | 1.63 | 3.59 | 0.95 | 0.18 | 6.14 | 1688.00% | 471.00% | 5884.00% | 14.10% | 0.22 | 6.11% | 0.00% | 0.00% | 2.76% | 10.36 | 17.99 | 0.58 | 2.53 |
| CARG | CarGurus, Inc. | $30.70 | 3.03B | +86% | -56% | -62% | -31% | 19.14 | 7.97 | 3.18 | 12.69 | 2.84 | 8.71 | 88.98% | 20.70% | 16.60% | 34.04% | 38.08% | 20.98% | 0.51 | — | 2.81 | 2.31 | 0.00 | 67500.00% | 499.00% | 6021.00% | 9.68% | 2.94 | 71.80% | 0.00% | 0.00% | 11.80% | 15.35 | 10.33 | 3.18 | 9.71 |
| DORM | Dorman Products, Inc. | $117.86 | 3.6B | +38% | -60% | -49% | -22% | 17.46 | 2.41 | 1.67 | 11.53 | 214.43 | 4.28 | 41.13% | 16.79% | 9.59% | 14.74% | 13.70% | 8.30% | 0.43 | 12.52 | 3.09 | 1.07 | 1.62 | 814.00% | 603.00% | -6051.00% | 2.12% | 0.23 | 3.91% | 0.00% | 0.00% | 1.14% | 11.60 | 54.84 | 1.95 | 4.68 |
| GPI | Group 1 Automotive, Inc. | $325.74 | 4.11B | +6% | -61% | -57% | +59% | 12.71 | 1.48 | 0.18 | 11.66 | — | -11.82 | 15.51% | 4.23% | 1.42% | 11.29% | 8.18% | 3.22% | 2.10 | 3.36 | 1.08 | 0.20 | 6.82 | -3128.00% | 1323.00% | 2441.00% | 10.27% | 0.20 | 5.05% | 0.62% | 7.90% | 14.05% | 10.44 | 23.49 | 0.44 | 3.44 |
| GTX | Garrett Motion Inc. | $20.36 | 3.96B | +73% | -60% | — | -15% | 12.93 | -5.00 | 1.12 | 8.95 | 62.64 | -4.03 | 24.50% | 13.76% | 8.65% | -42.03% | 62.33% | 13.35% | -1.88 | 4.70 | 0.97 | 0.67 | 2.23 | 2063.00% | 314.00% | 757.00% | 8.51% | 0.30 | 54.52% | 1.30% | 16.80% | 8.31% | 10.82 | 15.65 | 1.49 | 2.12 |
| HOG | Harley-Davidson, Inc. | $18.00 | 2.19B | +140% | -0% | +64% | — | 6.30 | 0.68 | 0.48 | 4.08 | — | 0.68 | 30.24% | 8.64% | 7.57% | 10.71% | 4.77% | 3.40% | 0.94 | 11.56 | 2.10 | 1.25 | -0.25 | -1919.00% | -1376.00% | -5212.00% | 19.46% | 0.21 | 7.14% | 4.05% | 25.50% | 281.26% | 5.20 | 4.84 | 0.45 | 1.41 |
| KAR | OPENLANE, Inc. | $28.63 | 3.04B | +30% | -70% | -100% | -41% | 20.95 | 1.71 | 1.29 | 8.88 | — | -14.51 | 46.53% | 10.19% | 6.14% | 6.70% | 6.75% | 2.35% | 0.21 | 8.36 | 1.11 | 1.06 | 0.51 | -12473.00% | 872.00% | 3075.00% | 10.41% | 0.11 | 12.77% | 1.93% | 40.40% | 11.66% | 13.41 | 10.19 | 1.37 | 1.22 |
| PII | Polaris Inc. | $60.74 | 3.44B | -61% | -61% | — | — | -7.22 | 4.05 | 0.47 | -41.74 | — | 118.21 | 18.52% | -0.40% | -6.51% | -43.88% | -0.91% | -8.92% | 1.86 | -0.21 | 0.98 | 0.17 | -12.29 | -51949.00% | -33.00% | 848615.00% | 16.62% | 0.33 | 20.55% | 4.48% | -32.30% | 19.79% | -168.15 | 8.53 | 0.67 | 1.80 |
| PVH | PVH Corp. | $68.60 | 3.3B | +153% | -60% | +50% | -66% | 6.44 | 0.75 | 0.45 | 5.99 | — | -27.42 | 59.43% | 8.45% | 6.92% | 11.67% | 7.89% | 5.39% | 0.66 | 8.14 | 1.27 | 0.59 | 2.44 | -186.00% | -613.00% | -1966.00% | 15.11% | 0.27 | 7.40% | 0.22% | 1.40% | 18.60% | 8.88 | 11.16 | 0.75 | 2.24 |
| SKY | Champion Homes, Inc. | $93.48 | 5.22B | -10% | -65% | -60% | +10% | 18.38 | 2.40 | 1.49 | 10.39 | 52.24 | 3.30 | 26.16% | 9.54% | 7.99% | 13.59% | 17.76% | 10.00% | 0.08 | 27.99 | 2.41 | 1.54 | -1.54 | 3518.00% | 2265.00% | 1210.00% | 5.14% | 0.53 | 18.06% | 0.00% | 0.00% | 4.87% | 13.61 | 16.95 | 1.30 | 6.48 |
About Rush Enterprises, Inc.
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, or Blue Bird. The company also provides new and used commercial vehicles, and aftermarket parts, as well as service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance to its commercial vehicle customers. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services; body, chassis upfitting, and component installation services, as well as sells tires for use on commercial vehicles, new and used trailers, and vehicle telematics products; and manufactures compressed natural gas fuel systems and related component parts for commercial vehicles. The company serves regional and national fleets, corporations, local and state governments, and owner operators. It operates a network of centers located in the states of Alabama, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, Nebraska, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, and Virginia. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
- CEO
- W. Marvin Rush
- Employees
- 7.83K
- Beta
- 0.93
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($28.94 ÷ $72.99) − 1 = -60.35% (DCF, example).