Company description
Chipotle Mexican Grill Inc. (CMG) is a fast-casual restaurant specializing in Mexican-inspired cuisine. The company, founded in 1993 in Denver, Colorado, has grown to become a highly popular and successful chain with over 2,600 locations worldwide. Chipotle's mission is to provide "food with integrity", sourcing ingredients from responsibly-raised animals and local farmers whenever possible. This commitment to quality and sustainability has been a significant factor in the company's success. In addition to its delicious burritos, tacos, and bowls, Chipotle also offers a variety of vegan and vegetarian options to cater to a diverse customer base. The company has a strong and loyal customer following, supported by its active social media presence and reward program. Despite setbacks in recent years due to food safety concerns, the company has made significant improvements and continues to see steady growth and innovation. With its focus on providing fresh, customizable, and ethically-sourced food, Chipotle Mexican Grill Inc. has solidified its position as a leader in the fast-casual restaurant industry.