US · WSM
Williams-Sonoma, Inc.
- Sector
- Consumer Cyclical · Specialty Retail
- Headquarters
- San Francisco, CA 94109
- Website
- williams-sonomainc.com
Price · as of 2025-01-31
$179.99
Market cap 24.55B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $147.61 | -17.99% |
| Intrinsic Value(DCF) | $63.99 | -64.45% |
| Graham-Dodd Method(GD) | $27.65 | -84.64% |
| Graham Formula(GF) | $67.36 | -62.58% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $15.19 | $40.82 | $2.94 | $6.42 | $19.25 |
| 2012 | $13.63 | $38.72 | $2.48 | $6.74 | $15.96 |
| 2013 | $19.39 | $39.63 | $3.73 | $6.42 | $21.15 |
| 2014 | $23.30 | $41.25 | $9.77 | $5.05 | $23.59 |
| 2015 | $30.11 | $42.73 | $11.29 | $4.71 | $24.45 |
| 2016 | $21.79 | $38.81 | $9.13 | $4.59 | $23.68 |
| 2017 | $22.08 | $37.75 | $2.64 | $4.36 | $17.64 |
| 2018 | $20.09 | $37.53 | $2.22 | $2.73 | $18.83 |
| 2019 | $24.92 | $42.03 | $1.25 | $3.89 | $30.77 |
| 2020 | $22.69 | $28.77 | $0.00 | $4.30 | $27.25 |
| 2021 | $83.36 | $80.21 | $14.20 | $16.86 | $99.03 |
| 2022 | $67.91 | $121.34 | $244.23 | $29.60 | $218.31 |
| 2023 | $55.38 | $104.88 | $217.42 | $29.43 | $108.65 |
| 2024 | $140.14 | $133.52 | $7.72 | $25.65 | $0.00 |
| 2025 | $145.99 | $147.61 | $9.32 | $27.65 | $67.36 |
AI valuation
Our deep-learning model estimates Williams-Sonoma, Inc.'s (WSM) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $147.61
- Current price
- $179.99
- AI upside
- -17.99%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$63.99
-64.45% upside
Graham-Dodd
$27.65
-84.64% upside
Graham Formula
$67.36
-62.58% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| WSM | Williams-Sonoma, Inc. | $179.99 | 24.55B | -18% | -64% | -85% | -63% | 16.38 | 8.60 | 2.39 | 11.18 | 78.96 | 8.92 | 46.45% | 18.55% | 14.59% | 52.70% | 47.79% | 21.28% | 0.63 | — | 1.44 | 0.70 | 0.08 | 2074.00% | -50.00% | -2367.00% | 6.18% | 0.71 | 50.24% | 1.52% | 24.90% | 5.90% | 12.98 | 16.30 | 2.41 | 6.46 |
| BBY | Best Buy Co., Inc. | $61.97 | 13.02B | +15% | -63% | — | -73% | 13.48 | 4.45 | 0.30 | 6.77 | — | 6.91 | 22.60% | 4.14% | 2.23% | 31.63% | 22.59% | 6.23% | 1.44 | 33.75 | 1.03 | 0.33 | 1.12 | -2465.00% | -443.00% | 10622.00% | 11.14% | 0.26 | 25.61% | 6.46% | 87.10% | 10.94% | 8.70 | 10.76 | 0.36 | 4.07 |
| CASY | Casey's General Stores, I… | $685.59 | 25.41B | -63% | +6% | -85% | -68% | 35.01 | 5.45 | 1.20 | 18.14 | 388.54 | 8.79 | 23.54% | 5.00% | 3.43% | 16.75% | 11.54% | 7.39% | 0.84 | 8.21 | 0.92 | 0.46 | 2.19 | 901.00% | 725.00% | 5760.00% | 3.06% | 0.99 | 11.05% | 0.38% | 13.20% | 0.38% | 27.33 | 37.23 | 1.37 | 5.09 |
| DKS | DICK'S Sporting Goods, In… | $203.63 | 16.49B | -5% | +406% | -80% | -18% | 12.62 | 4.60 | 1.09 | 8.87 | 82.18 | 5.08 | 35.90% | 10.96% | 8.67% | 40.08% | 20.42% | 11.79% | 1.40 | 27.82 | 1.76 | 0.62 | 1.42 | 1535.00% | 353.00% | -4582.00% | 3.46% | 0.43 | 9.20% | 2.46% | 31.00% | 4.25% | 11.87 | 34.36 | 1.30 | 4.09 |
| EXPE | Expedia Group, Inc. | $215.69 | 25.24B | -14% | -5% | — | -26% | 20.66 | 20.82 | 1.81 | 9.11 | 215.00 | -4.17 | 84.10% | 13.43% | 8.78% | 91.09% | 75.90% | 5.53% | 5.19 | 6.62 | 0.73 | 0.69 | -0.11 | 961.00% | 761.00% | 3353.00% | 11.63% | 0.23 | 145.94% | 0.75% | 15.50% | 17.90% | 13.20 | 8.39 | 1.77 | 1.48 |
| GPC | Genuine Parts Company | $119.26 | 16.59B | -8% | -60% | — | -95% | 249.78 | 3.72 | 0.68 | 32.20 | — | -26.50 | 34.58% | 5.00% | 0.27% | 1.51% | 11.13% | 0.33% | 1.87 | 7.43 | 1.08 | 0.29 | 10.35 | -9274.00% | 346.00% | -3845.00% | 2.56% | 0.09 | 3.86% | 3.42% | 855.00% | 3.42% | 19.98 | 57.66 | 1.00 | 2.32 |
| PHM | PulteGroup, Inc. | $137.20 | 26.39B | +4% | -58% | -21% | -62% | 11.93 | 2.04 | 1.53 | 8.88 | — | 2.05 | 26.41% | 17.32% | 12.82% | 17.67% | 17.45% | 12.53% | 0.19 | 4956.49 | 5.91 | 0.88 | 0.13 | -2430.00% | -354.00% | 1192.00% | 6.61% | 0.73 | 13.35% | 0.67% | 8.00% | 6.39% | 8.96 | 15.37 | 1.55 | 6.22 |
| QSR | Restaurant Brands Interna… | $71.71 | 23.59B | +81% | -52% | — | -36% | 22.35 | 6.61 | 2.55 | 16.69 | — | -1.73 | 41.09% | 23.72% | 8.23% | 31.88% | 8.45% | 4.28% | 4.84 | 4.34 | 0.98 | 0.68 | 6.77 | -2610.00% | 1223.00% | 1129.00% | 6.03% | 0.59 | 7.67% | 4.61% | 103.10% | 4.61% | 18.07 | 27.91 | 4.29 | 1.46 |
| TSCO | Tractor Supply Company | $51.84 | 27.39B | -22% | -60% | -99% | -51% | 25.28 | 10.73 | 1.78 | 17.06 | 2578.29 | 12.69 | 33.24% | 9.45% | 7.06% | 45.18% | 14.59% | 10.57% | 2.30 | 21.22 | 1.34 | 0.08 | 2.93 | 98.00% | 431.00% | 1628.00% | 2.67% | 0.63 | 9.39% | 1.76% | 44.50% | 3.06% | 22.80 | 45.18 | 2.16 | 4.91 |
| ULTA | Ulta Beauty, Inc. | $684.79 | 30.7B | -56% | -47% | -74% | -67% | 14.21 | 6.86 | 1.51 | 9.90 | — | 6.89 | 38.84% | 13.98% | 10.63% | 50.39% | 33.65% | 20.52% | 0.77 | — | 1.70 | 0.52 | 0.66 | -265.00% | 79.00% | -738.00% | 5.65% | 0.75 | 27.04% | 0.00% | 0.00% | 6.02% | 11.58 | 18.96 | 1.62 | 6.26 |
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; and women's and men's accessories, travel, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. It operates 544 stores comprising 502 stores in 41states, Washington, D.C., and Puerto Rico; 20 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 139 franchised stores, as well as e-commerce websites in various countries in the Middle East, the Philippines, Mexico, South Korea, and India. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
- CEO
- Laura J. Alber
- Employees
- 19.6K
- Beta
- 1.64
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($63.99 ÷ $179.99) − 1 = -64.45% (DCF, example).